{"id":69711,"date":"2023-12-27T16:04:48","date_gmt":"2023-12-27T08:04:48","guid":{"rendered":"https:\/\/naipnews.naipo.com\/?p=69711"},"modified":"2026-08-10T16:28:14","modified_gmt":"2026-08-10T08:28:14","slug":"%e5%85%a8%e7%90%83%e6%8e%92%e5%90%8dtop-4%e6%8e%88%e6%9d%83%e5%95%86%ef%bc%9a%e5%8d%8e%e7%ba%b3%e5%85%84%e5%bc%9f%e6%8e%a2%e7%b4%a2%e9%9b%86%e5%9b%a2%e8%b0%88%e5%9b%bd%e9%99%85ip%e5%ba%94%e7%94%a8","status":"publish","type":"post","link":"https:\/\/naipnews.naipo.com\/zh-hans\/69711\/","title":{"rendered":"\u5168\u7403\u6392\u540dTOP 4\u6388\u6743\u5546\uff1a\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\u8c08\u56fd\u9645IP\u5e94\u7528"},"content":{"rendered":"<blockquote><p>\u6839\u636e\u5168\u7403\u6388\u6743\u884c\u4e1a\u6742\u5fd7\u300aLICENSE GLOBAL\u300b\u7edf\u8ba1\uff0c2022\u5e74\u5168\u7403\u6388\u6743\u5e02\u573a\u603b\u989d\u8fbe\u52302,780\u4ebf\u7f8e\u5143\uff0c\u800c\u521a\u4e8e\u53bb\u5e744\u6708\u5b8c\u6210\u5408\u5e76\u7684\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\uff08Warner Bros. Discovery\uff0cWBD\uff09\uff0c\u4ee5158\u4ebf\u7f8e\u5143\u6536\u5165\u62ff\u4e0b\u5168\u7403\u6392\u540d\u7b2c\u56db\u7684\u6388\u6743\u5546\u3002\u9664\u4e86\u98ce\u9761\u5168\u7403\u7684\u54c8\u5229\u6ce2\u7279\u4e0eDC\u7535\u5f71\uff0c\u4eca\u5e74\u5ea6\u63a8\u51fa\u7684\u7535\u5f71\u300a\u82ad\u6bd4\u300b\uff08Barbie\uff09\uff0c\u66f4\u6210\u4e3a\u534e\u7eb3\u7535\u5f71\u53f2\u4e0a\u7968\u623f\u6700\u9ad8\u7684\u6210\u529f\u4f5c\u54c1\u3002\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\u65e5\u524d\u53d7\u9080\u51fa\u5e2d\u300c2023\u4e9a\u6d32\u65b0\u5a92\u4f53\u9ad8\u5cf0\u4f1a\u300d\u5206\u4eab\u56fd\u9645IP\u5e94\u7528\u3002<\/p><\/blockquote>\n<figure id=\"attachment_2017\" aria-describedby=\"caption-attachment-2017\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2017\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/K1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/K1.jpg 1024w, https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/K1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2017\" class=\"wp-caption-text\">\u56fe\u7247\u6765\u6e90 : shutterstock\u3001\u8fbe\u5fd7\u5f71\u50cf<\/figcaption><\/figure>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">2022\u5e74\u6388\u6743\u6536\u5165158\u4ebf\u7f8e\u5143\uff0c\u5168\u7403\u6392\u540dTOP 4<\/span><\/p>\n<p>\u7531\u300aLICENSE GLOBAL\u300b\u53d1\u5e03\u7684\u300a2023\u5e74\u5168\u7403\u9876\u7ea7\u6388\u6743\u5546\u6392\u884c\u699c\u300b\uff08The Top Global Licensors Report 2023\uff09\uff0c\u6bcf\u5e74\u9488\u5bf9\u6388\u6743\u6d88\u8d39\u4ea7\u54c1\u548c\u4f53\u9a8c\u7684\u5168\u7403\u96f6\u552e\u989d\u8fdb\u884c\u6392\u540d\uff0c2022\u5e74\u6388\u6743\u603b\u989d\u8fbe\u52302,780\u4ebf\u7f8e\u5143\uff0c\u6392\u540d\u524d20\u5927\u7684\u54c1\u724c\u6388\u6743\u603b\u6536\u5165\u4e3a2,300\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u5149\u662f\u524d10\u5927\u54c1\u724c\u5c31\u521b\u9020\u4e861,890\u4ebf\u7f8e\u5143\u7684\u6388\u6743\u6536\u5165\u3002\u539f\u672c\u4e3a\u7f8e\u56fdAT&amp;T\u96c6\u56e2\u6301\u6709\u7684\u534e\u7eb3\u5a92\u4f53\uff08Warner Media\uff09\uff0c\u57282022\u5e744\u67088\u65e5\u72ec\u7acb\u51fa\u6765\u4e0e\u63a2\u7d22\u4f20\u64ad\u96c6\u56e2\uff08Discovery\uff09\u5b8c\u6210\u5408\u5e76\uff0c\u6210\u7acb\u4e86\u300c\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u300d\u5e76\u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\u3002\u6839\u636e\u300aLICENSE GLOBAL\u300b\u7edf\u8ba1\uff0c\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u57282022\u5e74\u7684\u96f6\u552e\u989d\u4e3a158\u4ebf\u7f8e\u5143\uff0c\u4ee5\u5168\u7403\u6392\u540d\u7b2c\u56db\u4f73\u7ee9\u3001\u7a33\u5750\u9876\u7ea7\u6388\u6743\u5546\u4e4b\u4e00<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/69711#1\">[1]<\/a>\u3002<\/p>\n<p><figure id=\"attachment_69712\" aria-describedby=\"caption-attachment-69712\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69712\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/08\/B1-4.jpg\" alt=\"\" width=\"578\" height=\"277\" \/><figcaption id=\"caption-attachment-69712\" class=\"wp-caption-text\">\u88681. \u5168\u7403\u5341\u5927\u6388\u6743\u5546\u53ca2022\u5e74\u96f6\u552e\u989d<a href=\"https:\/\/naipnews.naipo.com\/zh-hans\/69711#1\">[2]<\/a>\uff1b\u6570\u636e\u6e90\uff1aLICENSE GLOBAL<\/figcaption><\/figure>\u5728\u4e24\u5927\u96c6\u56e2\u5408\u5e76\u4e4b\u524d\uff0c\u534e\u7eb3\u5144\u5f1f\u5df2\u5728\u7535\u5f71\u3001\u7535\u89c6\u548c\u6e38\u620f\u9886\u57df\u5747\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\uff0c\u65e0\u8bba\u662f\u98ce\u9761\u5168\u7403\u7684\u300a\u54c8\u5229\u6ce2\u7279\u300b\uff0c\u6216\u662fDC\u7535\u5f71\u521b\u9020\u51fa\u6700\u53d7\u6b22\u8fce\u7684\u300a\u8d85\u4eba\u300b\u3001\u300a\u8759\u8760\u4fa0\u300b\u3001\u300a\u795e\u5947\u5973\u4fa0\u300b\u3001\u300a\u6d77\u738b\u300b\u7b49\u8d85\u7ea7\u82f1\u96c4\u4eec\uff0c\u90fd\u4e3a\u534e\u7eb3\u5144\u5f1f\u6301\u7eed\u5e26\u6765\u6781\u5176\u53ef\u89c2\u7684\u6388\u6743\u6536\u76ca\u3002<\/p>\n<p>\u5408\u5e76\u540e\u7684\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\uff0c\u8986\u76d6\u4e86220\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u4ee5\u53ca50\u79cd\u8bed\u8a00\uff0cWBD\u65d7\u4e0b\u54c1\u724c\u5305\u62ec\u63a2\u7d22\u9891\u9053\u3001\u63a2\u7d22+\u3001\u534e\u7eb3\u5144\u5f1f\u5a31\u4e50\u3001CNN\u3001CNN+\u3001DC\u6f2b\u753b\u3001\u6b27\u6d32\u4f53\u80b2\u3001HBO\u3001HBO Max\u3001HGTV\u3001\u7f8e\u98df\u9891\u9053\u3001\u8c03\u67e5\u63a2\u7d22\u9891\u9053\u3001TLC\u3001TNT\u3001TBS\u3001truTV\u3001\u65c5\u6e38\u9891\u9053\u3001\u6c7d\u8f66\u8d8b\u52bf\u3001\u52a8\u7269\u661f\u7403\u3001\u79d1\u5b66\u9891\u9053\u53ca\u5176\u4ed6\u8bf8\u591a\u54c1\u724c\uff0c\u5728\u5168\u4e16\u754c\u5404\u5730\u900f\u8fc7\u7535\u89c6\u3001\u7535\u5f71\u3001\u4e32\u6d41\u5185\u5bb9\u548c\u54c1\u724c\u7ec4\u5408\u53d1\u884c\u5a31\u4e50\u5185\u5bb9\u3002\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\u526f\u603b\u88c1\u3001\u4e1c\u5357\u4e9a\u5185\u5bb9\u53d1\u884c\u957f\u66a8\u53f0\u6e7e\u5546\u52a1\u957f\u9a6c\u8273\u534e\u8868\u793a\uff0cWBD\u7684\u53d1\u5c55\u7279\u8272\u5c31\u662f\u517c\u5177\u5168\u7403\u5316\u4e0e\u5728\u5730\u5316\uff0c\u65e2\u662f\u7ecf\u5178\u4e5f\u662f\u521b\u65b0\u3002<\/p>\n<figure id=\"attachment_69716\" aria-describedby=\"caption-attachment-69716\" style=\"width: 456px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69716\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/08\/B2-3.jpg\" alt=\"\" width=\"456\" height=\"215\" \/><figcaption id=\"caption-attachment-69716\" class=\"wp-caption-text\">\u56fe1. \u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u6807\u5fd7\uff1b\u56fe\u7247\u6765\u6e90\uff1aWarner Bros. Discovery<\/figcaption><\/figure>\n<p>\u534e\u7eb3\u5144\u5f1f\u7535\u5f71\u7684\u5386\u53f2\u5df2\u6709\u767e\u5e74\uff0c\u4eca\u5e74\u63a8\u51fa\u7684\u300a\u82ad\u6bd4\u300b\u662f\u534e\u7eb3\u7535\u5f71\u53f2\u4e0a\u5356\u5ea7\u6700\u6210\u529f\u7684\u4f5c\u54c1\uff0c\u6839\u636eWBD\u521a\u516c\u5e03\u4eca\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u8d22\u62a5\u6570\u636e\uff0c\u82ad\u6bd4\u5168\u7403\u7968\u623f\u6536\u5165\u9ad8\u8fbe\u8fd115\u4ebf\u7f8e\u5143<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/69711#1\">[3]<\/a>\u3002\u6b64\u5916\uff0c\u534e\u7eb3\u5144\u5f1f\u6210\u529f\u6253\u9020\u51fa\u300a\u54c8\u5229\u6ce2\u7279\u300b\u3001\u300a\u51b0\u4e0e\u706b\u4e4b\u6b4c\uff1a\u6743\u529b\u6e38\u620f\u300b\u4ee5\u53ca\u300cDC\u5b87\u5b99\u300d\u7684\u5404\u4e2a\u82f1\u96c4\u4eec\uff0c\u5e76\u5c06\u8fd9\u4e9b\u77e5\u540dIP\u8fd0\u7528\u5728\u5404\u79cd\u9886\u57df\uff0c\u53d1\u5c55\u7cfb\u5217\u4f5c\u54c1\u6216\u6388\u6743\u5468\u8fb9\u5546\u54c1\u3002\u9a6c\u8273\u534e\u6307\u51fa\uff0c\u987a\u5e94\u7740\u6570\u5b57\u65b0\u6280\u672f\u7684\u53d1\u5c55\uff0cWBD\u4e5f\u5c06IP\u5e94\u7528\u5728\u6e38\u620f\u4e0a\uff0c\u63a8\u51fa\u300a\u54c8\u5229\u6ce2\u7279\uff1a\u9b54\u6cd5\u89c9\u9192\u300b\u4ee5\u53ca\u300a\u732b\u548c\u8001\u9f20\u300b\u7b49\u4f5c\u54c1\uff0c\u90fd\u662f\u627f\u88ad\u539f\u672cIP\u7684\u6545\u4e8b\u80cc\u666f\u548c\u521b\u4f5c\u98ce\u683c\uff0c\u5438\u5f15\u73a9\u5bb6\u6295\u5165\u4e8e\u7535\u73a9\u6e38\u620f\u7684\u6545\u4e8b\u60c5\u8282\u4e2d\u3002<\/p>\n<figure id=\"attachment_69720\" aria-describedby=\"caption-attachment-69720\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69720\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/08\/B3-1.jpg\" alt=\"\" width=\"591\" height=\"404\" srcset=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/08\/B3-1.jpg 591w, https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/08\/B3-1-218x150.jpg 218w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><figcaption id=\"caption-attachment-69720\" class=\"wp-caption-text\">\u56fe2. \u65e5\u524d\u65b0\u5a92\u4f53\u66a8\u5f71\u89c6\u97f3\u53d1\u5c55\u534f\u4f1a\uff08NMEA\uff09\u5728\u53f0\u6e7e\u5730\u533a\u4e3e\u529e\u300c2023\u4e9a\u6d32\u65b0\u5a92\u4f53\u9ad8\u5cf0\u4f1a\u300d\uff0c\u9080\u8bf7\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\u526f\u603b\u88c1\u3001\u4e1c\u5357\u4e9a\u5185\u5bb9\u53d1\u884c\u957f\u66a8\u53f0\u6e7e\u5546\u52a1\u957f\u9a6c\u8273\u534e\uff08\u56fe\u53f3\uff09\u4ee5\u53ca\u5927\u4e2d\u534e\u533a\u66a8\u4e1c\u5357\u4e9a\u6e38\u620f\u4e8b\u4e1a\u90e8\u8d1f\u8d23\u4eba\u9648\u96f7\u6e05\u5206\u4eab\u56fd\u9645IP\u7684\u5546\u4e1a\u5e94\u7528\uff1b\u6444\u5f71\uff1a\u5317\u7f8e\u667a\u6743\u62a5\uff0f\u5434\u78a7\u5a25<\/figcaption><\/figure>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">IP\u5546\u4e1a\u5e94\u7528\u7684\u4e09\u5927\u91cd\u70b9<\/span><\/p>\n<p>\u968f\u7740\u5185\u5bb9\u6539\u7f16\u4ea7\u4e1a\u7684\u5927\u5e45\u5d1b\u8d77\uff0c\u300cIP\u300d\u4ece\u65e9\u5e74\u4e13\u6307\u300c\u77e5\u8bc6\u4ea7\u6743\u300d\uff0c\u8fdb\u4e00\u6b65\u884d\u751f\u4e3a\u6240\u6709\u6587\u521b\u4ea7\u4e1a\u6709\u5173\u5185\u5bb9\u6539\u7f16\u7684\u4ee3\u79f0\u3002\u4e0d\u540c\u79cd\u7c7b\u7684IP\u5e94\u7528\u7684\u60c5\u5883\u4e0d\u540c\uff0c\u56fe\u50cf\u3001\u5f71\u89c6\u5316\u3001\u6e38\u620f\u6388\u6743\u90fd\u662f\u65f6\u4e0b\u5e38\u89c1\u7684IP\u6388\u6743\u7c7b\u578b<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/69711#1\">[4]<\/a>\u3002\u5982\u4f55\u6210\u529f\u5c06IP\u5e94\u7528\u5728\u4ea7\u54c1\u4e0a\u5462\uff1f\u9648\u96f7\u6e05\u4ee5WBD\u6253\u9020\u6e38\u620f\u4e8b\u4e1a\u7684\u7ecf\u9a8c\u5206\u4eab\uff0c\u505a\u4ea7\u54c1\u548c\u670d\u52a1\u90fd\u9700\u8981\u521b\u65b0\uff0c\u5207\u5fcc\u548c\u5e02\u9762\u4e0a\u7684\u4ea7\u54c1\u4e00\u6837\u5343\u7bc7\u4e00\u5f8b\uff0c\u5fc5\u987b\u8981\u6709\u4e00\u4e2a\u300cPlus One\u300d\u7684\u4eae\u70b9\u624d\u80fd\u5438\u5f15\u6d88\u8d39\u8005\u3002\u5c24\u5176\u662f\u6839\u636eIP\u4ef7\u503c\u5f00\u53d1\u7684\u7cfb\u5217\u6e38\u620f\u4ea7\u54c1\uff08IP Franchise\uff09\uff0c\u5fc5\u987b\u8003\u8651\u5230\u8eab\u4e3a\u7c89\u4e1d\u7684\u7528\u6237\u7fa4\uff0c\u60f3\u8981\u8ffd\u6c42\u7684\u662f\u4ec0\u4e48\uff0c\u800c\u4e0d\u662f\u76f2\u76ee\u7684\u521b\u65b0\uff0c\u50cf\u662f\u300a\u54c8\u5229\u6ce2\u7279\uff1a\u9b54\u6cd5\u89c9\u9192\u300b\u73a9\u5bb6\u5e0c\u671b\u80fd\u8fdb\u5165\u970d\u683c\u6c83\u8328\u7684\u9b54\u6cd5\u4e16\u754c\u3001\u300a\u732b\u548c\u8001\u9f20\u300b\u7684\u7528\u6237\u662f\u60f3\u8981\u4eab\u53d7\u732b\u4e0e\u8001\u9f20\u4e4b\u95f4\u7684\u8ffd\u9010\u611f\uff0c\u9648\u96f7\u6e05\u7b11\u79f0\uff0c\u5982\u679c\u4eca\u5929\u8981\u63a8\u51fa\u4e00\u6b3e\u8759\u8760\u4fa0\u9ebb\u5c06\u6e38\u620f\uff0c\u867d\u7136\u53ef\u80fd\u5f88\u6709\u521b\u610f\uff0c\u4f46\u7c89\u4e1d\u8ba4\u4e3a\u8759\u8760\u4fa0\u4f1a\u6253\u9ebb\u5c06\u5417\uff1f\u7b54\u6848\u53ef\u80fd\u662f\u5426\u5b9a\u7684\u3002<\/p>\n<p>\u5176\u6b21\u662f\u73b0\u5728\u6240\u6709\u4ea7\u54c1\u5f00\u53d1\u90fd\u8981\u91cd\u89c6\u300c\u672c\u5730\u5316\u300d\uff08localization\uff09\uff0c\u4ece\u9009\u62e9\u5408\u4f5c\u4f19\u4f34\u3001\u5f00\u53d1\u4ea7\u54c1\u3001\u8bbe\u8ba1\u5230\u53d1\u884c\uff0c\u90fd\u8981\u52a0\u5165\u672c\u5730\u5316\u7684\u7d20\u6750\uff0c\u4ee5\u300a\u54c8\u5229\u6ce2\u7279\uff1a\u9b54\u6cd5\u89c9\u9192\u300b\u548c\u300a\u732b\u548c\u8001\u9f20\u300b\u4e24\u6b3e\u6e38\u620f\u800c\u8a00\uff0c\u8fdb\u5165\u4e0d\u540c\u5e02\u573a\u524d\u90fd\u505a\u4e86\u975e\u5e38\u591a\u7684\u672c\u5730\u5316\uff1a\u54c8\u5229\u6ce2\u7279\u6e38\u620f\u4e0a\u7ebf\u65f6\uff0c\u5356\u6700\u597d\u7684\u662f\u4e2d\u56fd\u98ce\u7684\u670d\u9970\uff1b\u732b\u548c\u8001\u9f20\u6e38\u620f\u91cc\u5219\u6709\u51e0\u767e\u6b3e\u4e0d\u540c\u7684\u76ae\u80a4\u989c\u8272\u4e0e\u88c5\u626e\u8ba9\u73a9\u5bb6\u6311\u9009\u3002<\/p>\n<p>\u7b2c\u4e09\u70b9\u5c31\u662f\u505a\u4ea7\u54c1\u8981\u6709\u8010\u5fc3\uff0c\u4ee5\u524d\u53ea\u8981\u4e09\u3001\u4e94\u4e2a\u6708\u5c31\u53ef\u4ee5\u5f00\u53d1\u51fa\u4e00\u6b3e\u5c0f\u6e38\u620f\uff0c\u73b0\u5728\u6253\u9020\u4e00\u6b3e\u624b\u6e38\u52a8\u8f84\u8981\u4e24\u5e74\u4ee5\u4e0a\u7684\u5f00\u53d1\u65f6\u95f4\u3002WBD\u548c\u7f51\u6613\u82b1\u4e86\u56db\u5e74\u65f6\u95f4\u624d\u505a\u51fa\u300a\u54c8\u5229\u6ce2\u7279\uff1a\u9b54\u6cd5\u89c9\u9192\u300b\uff0c\u300a\u732b\u548c\u8001\u9f20\u300b\u5219\u662f\u4ece2016\u5e74\u4e00\u6b3e\u7b80\u5355\u7684\u8dd1\u9177\u6e38\u620f\u5f00\u59cb\uff0c\u56e0\u4e3a\u770b\u597d\u4ea7\u54c1\u65b9\u5411\u548c\u7528\u6237\u7fa4\uff0c\u4e0a\u7ebf\u81f3\u4eca\u8d85\u8fc7\u516d\u5e74\u8fd8\u5728\u4e0d\u65ad\u63a8\u51fa\u65b0\u7684\u5185\u5bb9\u3002\u9648\u96f7\u6e05\u5f3a\u8c03\uff0c\u76f8\u4fe1\u4e00\u4e2a\u6e38\u620f\u4ea7\u54c1\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u5c31\u9700\u8981\u82b1\u4e0a\u597d\u51e0\u5e74\u65f6\u95f4\u3001\u6709\u8010\u5fc3\u53bb\u6253\u78e8\u3002<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9KSvswSvzy4?si=pIbptVCm2awbKV33\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">\u53f0\u6e7e\u5730\u533a\u5982\u4f55\u5728\u5168\u7403\u6e38\u620f\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\uff1f<\/span><\/p>\n<p>\u9a6c\u8273\u534e\u8ba4\u4e3a\uff0c\u5982\u679c\u53ea\u770b\u6e38\u620f\u5e02\u573a\u7684\u89c4\u6a21\u5360\u6bd4\uff0c\u53f0\u6e7e\u5730\u533a\u5f88\u96be\u5728\u5168\u7403\u6e38\u620f\u5e02\u573a\u4e0a\u88ab\u6ce8\u610f\u3002\u4f46\u5982\u679c\u4ece\u96f6\u552e\u6570\u636e\u6765\u5206\u6790\uff0c\u5168\u7403\u624b\u673a\u6e38\u620f\u7684\u6536\u5165\u670964%\u6765\u81ea\u4e9a\u592a\u5730\u533a\uff0c\u800c\u5728\u4e9a\u592a\u5e02\u573a\u5f53\u4e2d\uff0c\u53f0\u6e7e\u5730\u533a\u80af\u5b9a\u662f\u6e38\u620f\u4eba\u53e3\u5bc6\u5ea6\u6700\u9ad8\u7684\u5e02\u573a\u4e4b\u4e00\u3002\u5373\u4f7f\u5355\u4ece\u5e02\u573a\u89c4\u6a21\u6765\u770b\uff0c\u53f0\u6e7e\u5730\u533a\u53ef\u80fd\u65e0\u6cd5\u8ddf\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u4f46\u53f0\u6e7e\u5730\u533a\u6709\u4eba\u624d\u3001\u6709\u786c\u4ef6\uff0c\u8fd8\u6709\u975e\u5e38\u6d3b\u8dc3\u7684\u6e38\u620f\u6587\u5316\u8ddf\u7535\u7ade\u4ea7\u4e1a\uff0c\u5f88\u9002\u5408\u5728\u65b0\u6e38\u620f\u3001\u65b0\u670d\u52a1\u63a8\u51fa\u524d\u8bd5\u6c34\u6e29\uff0c\u6d4b\u8bd5\u4ea7\u54c1\u662f\u4e0d\u662f\u4f1a\u53d7\u5230\u6b22\u8fce\uff0c\u5e76\u63d0\u4f9b\u5b9d\u8d35\u7684\u5e02\u573a\u56de\u9988\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u5728\u65b0\u6e38\u620f\u7684\u5f00\u53d1\u4e0a\uff0c\u82e5\u80fd\u7ed3\u5408\u53f0\u6e7e\u5730\u533a\u5143\u7d20\u3001\u4e1c\u65b9\u5143\u7d20\uff0c\u8ddf\u897f\u65b9\u7684\u6e38\u620f\u76f8\u4e92\u914d\u5408\uff0c\u624d\u80fd\u591f\u505a\u51fa\u4e00\u6b3e\u72ec\u5230\u7684\u6e38\u620f\u3002\u9a6c\u8273\u534e\u8ba4\u4e3a\uff0c\u53f0\u6e7e\u5730\u533a\u6709\u5f88\u9886\u5148\u7684AR\u8ddfVR\u7684\u6280\u672f\uff0c\u82e5\u80fd\u5728\u6e38\u620f\u5f00\u53d1\u4e2d\u7ed3\u5408\u53f0\u6e7e\u5730\u533a\u5f3a\u9879\uff0c\u518d\u5e94\u7528\u4e8e\u6e38\u620f\u5f53\u4e2d\uff0c\u4e5f\u8bb8\u662f\u53f0\u6e7e\u5730\u533a\u6e38\u620f\u5f00\u53d1\u4e00\u4e2a\u53ef\u4ee5\u601d\u8003\u7684\u65b9\u5411\u3002<\/p>\n<p><a id=\"1\" name=\"1\"><\/a>\u5907\u6ce8\uff1a<\/p>\n<div>\n<ol>\n<li class=\"Article_footer_note\">\u6570\u636e\u6e90\uff1a2023\/7\/27\uff0cLicense Global:\u00a0<a href=\"https:\/\/www.licenseglobal.com\/licensing-resources\/top-global-licensors-report-cites-273-4-billion-in-sales-for-world-s-top-brands\" target=\"_blank\" rel=\"noopener\">Disney, Authentic, Pok\u00e9mon, Mattel and More Named License Global&#8217;s Top Global Licensors<\/a>.<\/li>\n<li class=\"Article_footer_note\">\u96f6\u552e\u989d\u6807\u6ce8\uff08E\uff09\u4e3a\u9884\u4f30\u503c\u3002<\/li>\n<li class=\"Article_footer_note\">2023\/11\/8\uff0c<a href=\"https:\/\/wbd.com\/warner-bros-discovery-reports-third-quarter-2023-results\/\" target=\"_blank\" rel=\"noopener\">Warner Bros. Discovery Reports Third-Quarter 2023 Results<\/a>.<\/li>\n<li class=\"Article_footer_note\">2023\/6\/13\uff0c<a href=\"https:\/\/www.legis-pedia.com\/article\/Intellectual-property-rights\/1122\" target=\"_blank\" rel=\"noopener\">\u6cd5\u5f8b\u767e\u79d1\uff1a\u5e38\u89c1\u7684\u6587\u521bIP\u8bb8\u53ef\u534f\u8bae\u7c7b\u578b\u6709\u54ea\u4e9b\uff1f<\/a><\/li>\n<\/ol>\n<\/div>\n<table class=\"Yellowtable01\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td bgcolor=\"#FFFFDF\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td bgcolor=\"#FFFFDF\">\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 28px;\" align=\"center\"><span style=\"color: #026292;\"><strong>\u597d\u6d88\u606f\uff5e\u5317\u7f8e\u667a\u6743\u62a5\u6709\u5fae\u4fe1\u516c\u4f17\u53f7\u4e86\uff01<\/strong><\/span><\/p>\n<p>\u300a\u5317\u7f8e\u667a\u6743\u62a5\u300b\u5185\u5bb9\u6db5\u76d6\u4e16\u754c\u5404\u56fd\u7684\u77e5\u8bc6\u4ea7\u6743\u65b0\u95fb\u3001\u91cd\u8981\u7684\u4fb5\u6743\u8bc9\u8bbc\u6848\u4f8b\u5206\u6790\u3001\u6cd5\u89c4\u89e3\u6790\uff0c\u4ee5\u53ca\u4ea7\u4e1a\u4e0e\u6280\u672f\u65b0\u77e5\u7b49\u7b49\u3002<\/p>\n<p align=\"center\"><strong>\u7acb\u5373\u5173\u6ce8\u5317\u7f8e\u667a\u6743\u5fae\u4fe1\u516c\u4f17\u53f7\u2192 NAIP_IPServices<\/strong><\/p>\n<p align=\"center\">\uff5e\u6b22\u8fce\u8bfb\u8005\u5206\u4eab\u4e0e\u8f6c\u53d1\uff5e<\/p>\n<\/td>\n<td bgcolor=\"#FFFFDF\"><span class=\"Article_tittle_2_blue_bold\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37159\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/12\/NAIPNews_wechat.jpg\" alt=\"\" width=\"251\" height=\"252\" \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table border=\"0\" width=\"89%\" cellspacing=\"1\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td bgcolor=\"#EFEFF8\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"3\">\n<tbody>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#DBDBEE\" width=\"14%\"><strong>\u4f5c\u8005\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#DBDBEE\" width=\"86%\"><strong>\u5434\u78a7\u5a25<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\"><strong>\u73b0\u4efb\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\">\u5317\u7f8e\u667a\u6743\u62a5\u4e3b\u7f16<\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#DBDBEE\"><strong>\u5b66\u5386\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#DBDBEE\">(\u53f0\u6e7e)\u653f\u6cbb\u5927\u5b66\u65b0\u95fb\u7814\u7a76\u6240<\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\"><strong>\u7ecf\u5386\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\">\u5317\u7f8e\u667a\u6743\u62a5\u8d44\u6df1\u7f16\u8f91<br \/>\n\u9a85\u8baf\u7535\u5b50\u603b\u7ecf\u7406\u5ba4\u7279\u52a9<br \/>\n\u7ecf\u6d4e\u65e5\u62a5\u8d22\u7ecf\u7ec4\u8bb0\u8005<br \/>\n\u4e1c\u68ee\u8d2d\u7269\u603b\u7ecf\u7406\u5ba4\u7ecf\u8425\u4f01\u5212<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u636e\u5168\u7403\u6388\u6743\u884c\u4e1a\u6742\u5fd7\u300aLICENSE GLOBAL\u300b\u7edf\u8ba1\uff0c2022\u5e74\u5168\u7403\u6388\u6743\u5e02\u573a\u603b\u989d\u8fbe\u52302,780\u4ebf\u7f8e\u5143\uff0c\u800c\u521a\u4e8e\u53bb\u5e744\u6708\u5b8c\u6210\u5408\u5e76\u7684\u534e\u7eb3\u5144\u5f1f\u63a2\u7d22\u96c6\u56e2\uff08WBD\uff09\uff0c\u4ee5158\u4ebf\u7f8e\u5143\u6536\u5165\u62ff\u4e0b\u5168\u7403\u6392\u540d\u7b2c\u56db\u7684\u6388\u6743\u5546\u3002<\/p>\n","protected":false},"author":10,"featured_media":1433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,260,259,255],"tags":[],"author_name1":[298],"class_list":{"0":"post-69711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-249","8":"category-260","9":"category-259","10":"category-255","11":"author_name1--zh-hans"},"_links":{"self":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/69711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=69711"}],"version-history":[{"count":1,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/69711\/revisions"}],"predecessor-version":[{"id":69724,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/69711\/revisions\/69724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/media\/1433"}],"wp:attachment":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=69711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=69711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=69711"},{"taxonomy":"author_name1","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/author_name1?post=69711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}