{"id":67940,"date":"2024-05-29T16:29:50","date_gmt":"2024-05-29T08:29:50","guid":{"rendered":"https:\/\/naipnews.naipo.com\/?p=67940"},"modified":"2026-07-09T16:41:48","modified_gmt":"2026-07-09T08:41:48","slug":"%e5%a2%83%e5%a4%96%e7%94%b5%e5%95%86%e5%b9%b3%e5%8f%b0%e3%80%8c%e9%92%88%e5%af%b9%e6%80%a7%e3%80%8d%e8%90%a5%e9%94%80%e4%b8%8e%e5%95%86%e6%a0%87%e4%be%b5%e6%9d%83%ef%bc%9a2024%e5%b9%b4%e8%8b%b1","status":"publish","type":"post","link":"https:\/\/naipnews.naipo.com\/zh-hans\/67940\/","title":{"rendered":"\u5883\u5916\u7535\u5546\u5e73\u53f0\u300c\u9488\u5bf9\u6027\u300d\u8425\u9500\u4e0e\u5546\u6807\u4fb5\u6743\uff1a2024\u5e74\u82f1\u56fd\u6700\u9ad8\u6cd5\u9662Lifestyle Equities v. Amazon\u6848"},"content":{"rendered":"<figure id=\"attachment_2015\" aria-describedby=\"caption-attachment-2015\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2015\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/J1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/J1.jpg 1024w, https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/J1-300x200.jpg 300w, https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/J1-630x420.jpg 630w, https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/01\/J1-696x464.jpg 696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2015\" class=\"wp-caption-text\">\u56fe\u7247\u6765\u6e90 : shutterstock\u3001\u8fbe\u5fd7\u5f71\u50cf<\/figcaption><\/figure>\n<blockquote><p>\u5c5e\u5730\u539f\u5219\uff08the principle of territory\uff09\u662f\u5546\u6807\u6cd5\u91cd\u8981\u57fa\u672c\u539f\u5219\u4e4b\u4e00\u3002\u636e\u6b64\uff0c\u5546\u6807\u4fdd\u62a4\u4e4b\u6548\u529b\u4ec5\u9650\u4e8e\u6743\u5229\u53d1\u751f\u6216\u53d6\u5f97\u4e4b\u7279\u5b9a\u56fd\u5bb6\u6216\u533a\u57df\u5185\u3002\u7136\u800c\uff0c\u7f51\u7edc\u8425\u9500\u65e0\u8fdc\u5f17\u5c4a\uff0c\u4e0d\u53d7\u5730\u57df\u9650\u5236\u3002\u53ea\u8981\u6709\u7f51\u7edc\u8baf\u53f7\uff0c\u6d88\u8d39\u8005\u65e0\u9700\u51fa\u95e8\uff0c\u5373\u53ef\u6d4f\u89c8\u5916\u56fd\u7f51\u7ad9\uff0c\u9009\u8d2d\u5916\u56fd\u5546\u54c1\uff0c\u4eab\u53d7\u5546\u54c1\u76f4\u9001\u5230\u5e9c\u7684\u670d\u52a1\u3002\u7f51\u7edc\u8425\u9500\u7684\u76db\u884c\u7ed9\u5546\u6807\u6cd5\u5e26\u6765\u65b0\u8bfe\u9898\uff1a\u4e00\u65b9\u9762\uff0c\u4e0d\u80fd\u4efb\u7531\u8de8\u5883\u7535\u5546\u5e73\u53f0\u67b6\u7a7a\u5546\u6807\u6cd5\u5bf9\u5883\u5185\u5546\u6807\u4e4b\u4fdd\u62a4\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u4ea6\u4e0d\u80fd\u6f2b\u65e0\u539f\u5219\u5730\uff0c\u5c06\u56fd\u5185\u5546\u6807\u6743\u7684\u6548\u529b\u8fc7\u5ea6\u5411\u56fd\u9645\u5ef6\u4f38\u3002\u5728\u672c\u6848\u4e2d\uff0c\u82f1\u56fd\u6700\u9ad8\u6cd5\u9662\uff08The Supreme Court of the United Kingdom\uff0cUKSC\uff09\u5c1d\u8bd5\u6267\u4e24\u7528\u4e2d\uff0c\u5bfb\u6c42\u5e73\u8861\u70b9\u2026\u2026<\/p><\/blockquote>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">\u82f1\u56fd\u6700\u9ad8\u6cd5\u9662\u7b80\u4ecb<\/span><\/p>\n<p>\u82f1\u56fd\u4e8e2009\u5e7410\u6708\u8bbe\u7acb\u6700\u9ad8\u6cd5\u9662\uff08UKSC\uff09\uff0c\u53d6\u4ee3\u539f\u672c\u7684\u4e0a\u8bae\u9662\u4e0a\u8bc9\u59d4\u5458\u4f1a\uff0c\u6210\u4e3a\u82f1\u56fd\u6700\u9ad8\u53f8\u6cd5\u673a\u5173\uff0c\u8d1f\u8d23\u5ba1\u7406\u5177\u6709\u9ad8\u5ea6\u91cd\u8981\u6027\u7684\u6cd5\u5f8b\u4e89\u70b9\u6848\u4ef6\u3002UKSC\u7684\u6cd5\u5b9a\u6cd5\u5b98\u5458\u989d\u4e3a12\u4eba\uff0c\u6bcf\u6848\u4ef6\u901a\u5e38\u75315\u4f4d\u6cd5\u5b98\u7ec4\u6210\u5408\u8bae\u5ead\u5ba1\u7406\uff0c\u89c6\u6848\u4ef6\u590d\u6742\u5ea6\u6216\u91cd\u8981\u6027\u800c\u5b9a\uff0c\u4e5f\u53ef\u80fd\u589e\u52a0\u81f37\u62169\u4eba\u3002UKSC\u662f\u82f1\u56fd\u6c11\u4e8b\u6848\u4ef6\u7684\u6700\u7ec8\u5ba1\u4e0a\u8bc9\u6cd5\u9662\uff0c\u4ee5\u53ca\u82f1\u683c\u5170\u3001\u97e6\u5c14\u65af\u4e0e\u5317\u7231\u5c14\u5170\u5211\u4e8b\u6848\u4ef6\u7684\u6700\u7ec8\u5ba1\u4e0a\u8bc9\u6cd5\u9662\uff08\u82cf\u683c\u5170\u6700\u9ad8\u5211\u4e8b\u6cd5\u9662\u5219\u4e3a\u4f4d\u4e8e\u7231\u4e01\u5821\u7684High Court of Justiciary\uff09<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[1]<\/a>\u3002<\/p>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">\u672c\u6848\u80cc\u666f<\/span><\/p>\n<p>\u672c\u4ef6\u4e0a\u8bc9\u6d89\u53ca\u82f1\u56fd\u5546\u6807\u6cd5\u4e8e\u7f51\u7edc\u8de8\u5883\u8425\u9500\u4e4b\u9002\u7528\u95ee\u9898\u3002\u88ab\u4e0a\u8bc9\u4eba\uff08Respondents\uff09\u4e3aLifestyle Equities C.V. \u548cLifestyle Equities B.V.\uff08\u4ee5\u4e0b\u7edf\u79f0\u4e3aLifestyle\uff09\uff0c\u524d\u8005\u4e3a\u300cBEVERLY HILLS POLO CLUB\u300d\uff08BHPC\uff09\u5546\u6807\u4e4b\u82f1\u56fd\u53ca\u6b27\u76df\u6ce8\u518c\u5546\u6807\u6743\u4eba\uff0c\u540e\u8005\u4e3a\u5176\u4e13\u5c5e\u88ab\u6388\u6743\u4eba\u3002\u4e24\u5bb6\u516c\u53f8\u5747\u8bbe\u7acb\u4e8e\u8377\u5170\uff0c\u8425\u4e1a\u5185\u5bb9\u4e3a\u8425\u9500BHPC\u54c1\u724c\u670d\u9970\u53ca\u5468\u8fb9\u5546\u54c1\uff0c\u6240\u6709\u6743\u53ca\u63a7\u5236\u6743\u5c5e\u4e8eEli Haddad\u30022008\u5e74\u65f6\uff0cHadded\u548c\u5176\u4e24\u4e2a\u5144\u5f1f\u95f9\u5206\u5bb6\uff0c\u540e\u8005\u900f\u8fc7\u5176BHPC Associates\u516c\u53f8\u53d6\u5f97BHPC\u7f8e\u56fd\u54c1\u724c\u53ca\u5546\u6807\u6ce8\u518c\u3002\u56e0\u6b64\uff0cBHPC\u5546\u6807\u5728\u82f1\u56fd\u53ca\u6b27\u76df\u548c\u7f8e\u56fd\u5206\u5c5e\u4e0d\u540c\u5546\u6807\u6743\u4eba\u6240\u6709\u3002\u4e0d\u4f46\u5982\u6b64\uff0c\u5728BHPC\u54c1\u724c\u7684\u7ecf\u8425\u4e0a\uff0cHaddad\u4e5f\u523b\u610f\u91c7\u53d6\u4e0d\u540c\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u548c\u5176\u5144\u5f1f\u5212\u6e05\u754c\u7ebf<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[2]<\/a>\u3002\u672c\u4ef6\u4e0a\u8bc9\u4eba\u4e3a\u7f51\u7edc\u7535\u5546\u5de8\u64d8Amazon\u65d7\u4e0b\u76845\u95f4\u516c\u53f8\uff08\u4ee5\u4e0b\u7edf\u79f0\u4e3aAmazon\uff09\u3002Amazon\u4e8e\u5176\u7f8e\u56fd\u7f51\u7ad9\u4e0a\u8425\u9500\u7f8e\u56fdBHPC\u5546\u54c1\uff0cLifestyle\u4e3b\u5f20\u6b64\u4e3e\u4fb5\u5bb3\u4e86\u5176\u82f1\u56fd\u4e0e\u6b27\u76df\u5546\u6807\u6743<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[3]<\/a>\u3002<\/p>\n<p><figure id=\"attachment_67941\" aria-describedby=\"caption-attachment-67941\" style=\"width: 329px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67941\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2026\/07\/D1-5.jpg\" alt=\"\" width=\"329\" height=\"329\" \/><figcaption id=\"caption-attachment-67941\" class=\"wp-caption-text\">\u56fe1. BHPC\u5546\u6807\uff1b\u56fe\u7247\u6765\u6e90\uff1aLifestyle Equities CV &amp; Anr v Amazon UK Services Ltd &amp; Ots [2021] EWHC 118 (Ch), at para. 10<\/figcaption><\/figure>Lifestyle\u4e3b\u5f20\uff0cAmazon\u5728\u5176\u7f8e\u56fd\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\u5e76\u9500\u552e\u7f8e\u56fdBHPC\u5546\u54c1\u4e4b\u884c\u4e3a\uff0c\u5bf9\u4e8e\u82f1\u56fd\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u5177\u6709\u300c\u9488\u5bf9\u6027\u300d\uff08targeting\uff09\uff0c\u4ece\u800c\u8fdd\u53cd\u4e86\u82f1\u56fd\u5546\u6807\u6cd5\u3002\u82f1\u56fd\u9ad8\u7b49\u6cd5\u9662\uff08High Court\uff09\u4e00\u5ba1\u5224\u51b3\u9a73\u56deLifestyle\u4e4b\u4e3b\u5f20\u3002\u4f9d\u9ad8\u7b49\u6cd5\u9662\u89c1\u89e3\uff0cAmazon\u7f8e\u56fd\u7f51\u7ad9\u300c\u9488\u5bf9\u300d\u7684\u662f\u7f8e\u56fd\u6d88\u8d39\u8005\uff0c\u82f1\u56fd\u6d88\u8d39\u8005\u3002\u4f46Lifestyle\u7684\u4e3b\u5f20\u83b7\u5f97\u4e0a\u8bc9\u6cd5\u9662\uff08Court of Appeal\uff09\u7684\u652f\u6301\u3002\u4e0a\u8bc9\u6cd5\u9662\u8ba4\u4e3a\uff0c\u7f8e\u56fdAmazon\u7f51\u7ad9\u4e0a\u7684\u7f8e\u56fdBHPC\u5546\u54c1\u5e7f\u544a\u548c\u9500\u552e\u8981\u7ea6\u7684\u5448\u73b0\u65b9\u5f0f\uff0c\u5bf9\u4e8e\u82f1\u56fd\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u5177\u6709\u300c\u9488\u5bf9\u6027\u300d\u3002\u4e0a\u8bc9\u6cd5\u9662\u4e0b\u4ee4\u7981\u6b62Amazon\u4e24\u5bb6\u516c\u53f8\u7684\u76f8\u5173\u884c\u4e3a\uff0c\u5e76\u5141\u8bb8Lifestyle\u8fdb\u4e00\u6b65\u5bfb\u6c42\u635f\u5bb3\u8d54\u507f\u3002Amazon\u4e0d\u670d\u4e0a\u8bc9\u6cd5\u9662\u5224\u51b3\uff0c\u5411\u6700\u9ad8\u6cd5\u9662\u63d0\u51fa\u4e0a\u8bc9<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[4]<\/a>\u3002<\/p>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">\u6700\u9ad8\u6cd5\u9662\u5224\u51b3<\/span><\/p>\n<p>\u672c\u6848\u6d89\u53ca\u6240\u8c13\u57fa\u4e8e\u300c\u53cc\u91cd\u540c\u4e00\u6027\u300d\uff08double identities\uff09\u4e4b\u5546\u6807\u4fb5\u5bb3\uff0c\u4ea6\u5373\u4ed6\u4eba\u672a\u7ecf\u6ce8\u518c\u5546\u6807\u6743\u4eba\u540c\u610f\uff0c\u4e8e\u4ea4\u6613\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u4e4b\u6807\u8bc6\u548c\u7cfb\u4e89\u6ce8\u518c\u5546\u6807\u76f8\u540c\uff0c\u4e14\u7528\u4e8e\u540c\u4e00\u5546\u54c1\u6216\u670d\u52a1<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[5]<\/a>\u3002\u6b64\u7c7b\u578b\u4fb5\u5bb3\u7684\u7279\u70b9\u5728\u4e8e\uff0c\u6807\u8bc6\u548c\u5546\u54c1\u6216\u670d\u52a1\u540c\u4e00\u5373\u6784\u6210\u4fb5\u6743\uff0c\u539f\u544a\u65e0\u987b\u53e6\u5916\u4e3e\u8bc1\u88ab\u544a\u4e4b\u4f7f\u7528\u6709\u81f4\u6df7\u6dc6\u8bef\u8ba4\u4e4b\u865e<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[6]<\/a>\u3002\u4f9d\u5411\u6765\u5224\u4f8b\u89c1\u89e3\uff0c\u53cc\u91cd\u540c\u4e00\u6027\u5546\u6807\u4fb5\u6743\u4e4b\u57fa\u672c\u6784\u6210\u8981\u4ef6\u4e3a\uff1a<br \/>\n\uff08i\uff09\u7b2c\u4e09\u4eba\u4e8e\u76f8\u5173\u9886\u57df\uff08relevant territory\uff09\u5185\u4f7f\u7528\u7cfb\u4e89\u6807\u8bc6\uff1b<br \/>\n\uff08ii\uff09\u4e8e\u4ea4\u6613\u8fc7\u7a0b\u4e2d\u4f7f\u7528\uff1b<br \/>\n\uff08iii\uff09\u672a\u7ecf\u5546\u6807\u6743\u4eba\u540c\u610f\uff1b<br \/>\n\uff08iv\uff09\u7cfb\u4e89\u6807\u8bc6\u4e0e\u636e\u4e89\u5546\u6807\u76f8\u540c\uff1b<br \/>\n\uff08v\uff09\u7cfb\u4e89\u5546\u54c1\u6216\u670d\u52a1\u4e0e\u636e\u4e89\u5546\u6807\u6240\u6ce8\u518c\u4e4b\u5546\u54c1\u6216\u670d\u52a1\u540c\u4e00\uff1b\u4ee5\u53ca<br \/>\n\uff08vi\uff09\u5f71\u54cd\u6216\u53ef\u80fd\u5f71\u54cd\u7cfb\u4e89\u5546\u6807\u4e4b\u529f\u80fd<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[7]<\/a>\u3002<\/p>\n<p>\u5c31\u672c\u6848\u800c\u8a00\uff0c\u552f\u4e00\u6709\u4e89\u6267\u7684\u662f\u8981\u4ef6\uff08i\uff09\uff0c\u4ea6\u5373Amazon\u7f8e\u56fd\u7f51\u7ad9\u662f\u5426\u4e8e\u76f8\u5173\u9886\u57df\uff08\u82f1\u56fd\uff09\u4f7f\u7528\u7cfb\u4e89\u6807\u8bc6\u3002\u8be5\u8981\u4ef6\u6210\u7acb\u4e0e\u5426\u7684\u4e89\u70b9\u5728\u4e8e\uff0cAmazon\u5728\u5176\u7f8e\u56fd\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\u5e76\u9500\u552e\u7f8e\u56fdBHPC\u5546\u54c1\u4e4b\u884c\u4e3a\uff0c\u5bf9\u4e8e\u82f1\u56fd\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u662f\u5426\u5177\u6709\u300c\u9488\u5bf9\u6027\u300d\u3002UKSC\u4e8e\u5ba1\u7406\u540e\uff0c\u9a73\u56deAmazon\u7684\u4e0a\u8bc9\uff0c\u5e76\u7ef4\u6301\u4e0a\u8bc9\u6cd5\u9662\u9881\u53d1\u7684\u7981\u5236\u4ee4\u53ca\u6709\u5173\u635f\u5bb3\u8d54\u507f\u7684\u547d\u4ee4\u3002UKSC\u4e4b\u8bba\u7406\u5982\u4e0b\uff1a<\/p>\n<p>\u7f51\u7ad9\u4e0a\u5546\u4e1a\u6d3b\u52a8\u7684\u300c\u9488\u5bf9\u6027\u300d\uff0c\u672c\u6765\u662f\u6b27\u76df\u6cd5\u9662\uff08CJEU\uff09\u5728\u5ba1\u914c\u6210\u5458\u56fd\u6cd5\u9662\u5bf9\u6d88\u8d39\u8005\u5951\u7ea6\u7684\u7ba1\u8f96\u6743\u65f6\uff0c\u6240\u63d0\u51fa\u7684\u6982\u5ff5\u3002CJEU\u4e8e2011\u5e74\u7684L\u2019Or\u00e9al SA v eBay International AG \uff08Case C-324\/09\uff09\u6848\uff0c\u5c06\u6b64\u6982\u5ff5\u5bfc\u5165\u5546\u6807\u6848\u4ef6\u3002\u5728\u8be5\u6848\u4e2d\uff0c\u6cd5\u9662\u8ba4\u4e3a\uff0c\u82e5\u4f4d\u4e8e\u7b2c\u4e09\u56fd\u7684\u5546\u54c1\u4e4b\u51fa\u552e\u8981\u7ea6\u7cfb\u300c\u9488\u5bf9\u300d\u4e8e\u5171\u540c\u4f53\u5546\u6807\u89c4\u5219\uff08Community trade mark regulation\uff09\u6240\u6db5\u76d6\u7684\u9886\u571f\u5185\u7684\u6d88\u8d39\u8005\uff0c\u5219\u6709\u5171\u540c\u4f53\u5546\u6807\u89c4\u5219\u7684\u9002\u7528\u3002\u82e5\u975e\u5982\u662f\uff0c\u5916\u56fd\u7f51\u7ad9\u8fd0\u8425\u5546\uff0c\u5c06\u53ef\u8f7b\u6613\u89c4\u907f\u9075\u5b88\u6b27\u76df\u77e5\u8bc6\u4ea7\u6743\u6cd5\u7684\u4e49\u52a1<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[8]<\/a>\u3002<\/p>\n<p>UKSC\u6307\u51fa\uff0c\u5916\u56fd\u7f51\u7ad9\u4e0a\u7684\u5546\u54c1\u8425\u9500\u6d3b\u52a8\uff0c\u5bf9\u76f8\u5173\u5730\u533a\uff08\u5728\u6b64\u4e3a\u82f1\u56fd\uff09\u7684\u6d88\u8d39\u8005\u662f\u5426\u5177\u300c\u9488\u5bf9\u6027\u300d\uff0c\u5fc5\u987b\u4ece\u666e\u901a\u6d88\u8d39\u8005\uff08average consumer\uff09\u7684\u89c2\u70b9\u52a0\u4ee5\u5224\u65ad\u3002\u6b64\u6240\u8c13\u666e\u901a\u6d88\u8d39\u8005\u662f\u6307\u4e00\u4f4d\u9002\u5ea6\u77e5\u60c5\uff08reasonably well informed\uff09\u4e14\u5177\u6709\u5408\u7406\u89c2\u5bdf\u529b\uff08reasonably observant\uff09\u7684\u6d88\u8d39\u8005\u3002\u4e0d\u80fd\u5355\u51ed\u82f1\u56fd\u6d88\u8d39\u8005\u53ef\u4ee5\u9020\u8bbf\u67d0\u4e00\u4e2a\u6d77\u5916\u7f51\u7ad9\uff0c\u5c31\u8ba4\u5b9a\u8be5\u7f51\u7ad9\u5bf9\u82f1\u56fd\u6d88\u8d39\u8005\u5177\u6709\u300c\u9488\u5bf9\u6027\u300d\u3002\u5728\u56de\u7b54\u6b64\u4e00\u95ee\u9898\u65f6\uff0c\u6cd5\u9662\u5fc5\u987b\u5bf9\u6240\u6709\u76f8\u5173\u60c5\u5883\u8fdb\u884c\u591a\u91cd\u56e0\u7d20\u8bc4\u4f30\uff0c\u4ee5\u8bc4\u4ef7\u666e\u901a\u6d88\u8d39\u8005\u7684\u53cd\u5e94<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[9]<\/a>\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u672c\u6848\u4e2d\uff0c\u6cd5\u9662\u5fc5\u987b\u5c31Amazon\u7f8e\u56fd\u7f51\u7ad9\u5728\u88ab\u4f4d\u4e8e\u82f1\u56fd\u7684\u6d88\u8d39\u8005\u6d4f\u89c8\u65f6\u7684\u5448\u73b0\u65b9\u5f0f\uff0c\u8fdb\u884c\u8be6\u7ec6\u3001\u6709\u8109\u7edc\u7684\u5ba1\u67e5\u3002\u7ecf\u8fc7\u5ba1\u67e5\u663e\u793a\u6216\u63d0\u53ca\u7f8e\u56fdBHPC\u5546\u54c1\uff08\u6216\u7c7b\u4f3c\u6837\u54c1\u5546\u54c1\uff09\u7684\u7f51\u7ad9\u9875\u9762\u540e\uff0c\u6700\u9ad8\u6cd5\u9662\u5f97\u51fa\u7ed3\u8bba\uff0c\u82f1\u56fd \/ \u6b27\u76df\u7684\u666e\u901a\u6d88\u8d39\u8005\u4f1a\u8ba4\u4e3aAmazon\u7f8e\u56fd\u7f51\u7ad9\u662f\u9488\u5bf9\u4ed6\u6216\u5979\u7684\u3002\u7279\u522b\u91cd\u8981\u7684\u56e0\u7d20\u5305\u62ec\uff1a<br \/>\n\uff08i\uff09\u767b\u9646\u9875\u9762\uff08landing page\uff09\u548c\u51e0\u4e4e\u6240\u6709\u540e\u7eed\u9875\u9762\u90fd\u6709\u63d0\u4f9b\u9001\u8d27\u5230\u82f1\u56fd\u7684\u8baf\u606f\uff1b<br \/>\n\uff08ii\uff09\u660e\u786e\u6807\u793a\u54ea\u4e9b\u5c55\u793a\u7684\u5546\u54c1\u53ef\u8fd0\u9001\u5230\u82f1\u56fd\uff1b\u4ee5\u53ca<br \/>\n\uff08iii\uff09\u7f51\u7ad9\u4e0a\u6709\u4e00\u4e2a\u300c\u5ba1\u67e5\u60a8\u7684\u8ba2\u5355\u300d\uff08Review your order\uff09\u9875\u9762\uff0c\u63d0\u4f9b\u5c06\u76f8\u5173\u5546\u54c1\u552e\u4e88\u82f1\u56fd\u5730\u5740\u7684\u6d88\u8d39\u8005\uff0c\u5e76\u5217\u51fa\u82f1\u56fd\u7279\u5b9a\u7684\u9001\u8d27\u65f6\u95f4\u53ca\u4ee5\u82f1\u9551\u4ed8\u6b3e\u7684\u9009\u9879<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[10]<\/a>\u3002<\/p>\n<p>UKSC\u8fdb\u4e00\u6b65\u6307\u51fa\uff0c\u672c\u6848\u4e8b\u5b9e\u4e2d\u786e\u5b9e\u5b58\u5728\u82e5\u5e72\u76f8\u53cd\u7684\u6307\u6807\u3002\u4f8b\u5982\uff0c\u6d88\u8d39\u8005\u53ef\u9009\u62e9\u4f7f\u7528Amazon\u82f1\u56fd\u7f51\u7ad9\u4ee5\u53caAmazon\u7f8e\u56fd\u7f51\u7ad9\u9ed8\u8ba4\u4ee5\u7f8e\u5143\u663e\u793a\u4ef7\u683c\u7b49\u3002\u4f46\u5c31\u672c\u6848\u800c\u8a00\uff0c\u8fd9\u4e9b\u56e0\u7d20\u5c1a\u4e0d\u8db3\u4ee5\u64bc\u52a8\u6cd5\u9662\u300c\u9488\u5bf9\u6027\u300d\u95ee\u9898\u7684\u5224\u65ad\u3002UKSC\u4e5f\u53d1\u73b0\uff0c\u8ddf\u7f8e\u56fd\u7f51\u7ad9\u76f8\u6bd4\uff0c\u82f1\u56fd\u6d88\u8d39\u8005\u900f\u8fc7\u82f1\u56fd\u7f51\u7ad9\u4e0b\u5355\u7684\u9001\u8d27\u65f6\u95f4\u53ef\u80fd\u4f1a\u66f4\u5feb\u3001\u8d39\u7528\u66f4\u4f4e\uff0c\u4f46\u666e\u901a\u6d88\u8d39\u8005\u53ef\u80fd\u4e0d\u4f1a\u8f7b\u6613\u5bdf\u89c9\u6b64\u70b9\u3002\u800c\u4e14\u7531\u4e8eAmazon\u5e76\u672a\u5728\u5176\u82f1\u56fd\u7f51\u7ad9\u4e0a\u5c55\u793a\u53ca\u9500\u552e\u7f8e\u56fdBHPC\u5546\u54c1\uff0c\u56e0\u6b64\u8fd9\u4e00\u70b9\u4e0e\u672c\u6848\u65e0\u5173<a class=\"Article_content_15px\" href=\"https:\/\/naipnews.naipo.com\/zh-hans\/67940#1\">[11]<\/a>\u3002<\/p>\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 36px;\"><span style=\"color: #026292;\">\u7ed3\u8bba<\/span><\/p>\n<p>\u57fa\u4e8e\u4e0a\u8ff0\u7406\u7531\uff0cUKSC\u9a73\u56deAmazon\u7684\u4e0a\u8bc9\u5e76\u7ef4\u6301\u4e0a\u8bc9\u6cd5\u9662\u7684\u5224\u51b3\u3002\u900f\u8fc7\u672c\u6848\u5224\u51b3\uff0cUKSC\u786e\u8ba4\u4e86\u300c\u9488\u5bf9\u6027\u300d\u539f\u5219\uff0c\u4e0d\u53d7\u82f1\u56fd\u8131\u6b27\u5f71\u54cd\uff0c\u7ee7\u7eed\u9002\u7528\u4e8e\u82f1\u56fd\u5546\u6807\u6cd5\u3002<\/p>\n<p><a id=\"1\" name=\"1\"><\/a>\u5907\u6ce8\uff1a<\/p>\n<div>\n<ol>\n<li class=\"Article_footer_note\">The Supreme Court,\u00a0<a href=\"https:\/\/www.supremecourt.uk\/about\/the-supreme-court.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.supremecourt.uk\/about\/the-supreme-court.html<\/a>.(\u8d85\u9023\u7d50\u5df2\u5931\u6548\uff0c\u5982\u6709\u66f4\u65b0\u6703\u518d\u5118\u5feb\u63d0\u4f9b)<\/li>\n<li class=\"Article_footer_note\">Lifestyle Equities CV &amp; Anr v Amazon UK Services Ltd &amp; Ots [2021] EWHC 118 (Ch), at paras. 8-9.<\/li>\n<li class=\"Article_footer_note\">Lifestyle Equities CV and another (Respondents) v Amazon UK Services Ltd and others (Appellants) [2024] UKSC 8, at paras., 5-6.<\/li>\n<li class=\"Article_footer_note\">Id<em>,<\/em>\u00a0at paras., 52-57.<\/li>\n<li class=\"Article_footer_note\">\u89c4\u5b9a\u4e8e\u82f1\u56fd\u5546\u6807\u6cd5TMA 1994, s. 10(1)\uff1b\u6b27\u76df\u5546\u6807\u89c4\u5219EUTM 2017\/1001, art. 9(2)(a). \u6211\u56fd\u5546\u6807\u6cd5\u7b2c68\u6761\u7b2c1\u9879\u7b2c1\u6b3e\u4ea6\u6709\u7c7b\u4f3c\u89c4\u5b9a\u3002<\/li>\n<li class=\"Article_footer_note\">D. Llewelyn and T. Aplin, Intellectual Property: Patents, Copyright, Trade Marks and Allied Rights, 9th ed. (Sweet &amp; Maxwell, 2019), pp. 767-768.<\/li>\n<li class=\"Article_footer_note\">Lifestyle Equities CV and another (Respondents) v Amazon UK Services Ltd and others (Appellants) [2024] UKSC 8, at paras., 8-12.<\/li>\n<li class=\"Article_footer_note\">Id, at paras., 15, 19.<\/li>\n<li class=\"Article_footer_note\">Id, at paras., 24-25, 27-29.<\/li>\n<li class=\"Article_footer_note\">Id, at paras., 60, 70-73, 80.<\/li>\n<li class=\"Article_footer_note\">Id, at paras., 70, 74-79.<\/li>\n<\/ol>\n<\/div>\n<table class=\"Yellowtable01\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td bgcolor=\"#FFFFDF\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td bgcolor=\"#FFFFDF\">\n<p class=\"Article_tittle_3_blue_bold\" style=\"font-size: 28px;\" align=\"center\"><span style=\"color: #026292;\"><strong>\u597d\u6d88\u606f\uff5e\u5317\u7f8e\u667a\u6743\u62a5\u6709\u5fae\u4fe1\u516c\u4f17\u53f7\u4e86\uff01<\/strong><\/span><\/p>\n<p>\u300a\u5317\u7f8e\u667a\u6743\u62a5\u300b\u5185\u5bb9\u6db5\u76d6\u4e16\u754c\u5404\u56fd\u7684\u77e5\u8bc6\u4ea7\u6743\u65b0\u95fb\u3001\u91cd\u8981\u7684\u4fb5\u6743\u8bc9\u8bbc\u6848\u4f8b\u5206\u6790\u3001\u6cd5\u89c4\u89e3\u6790\uff0c\u4ee5\u53ca\u4ea7\u4e1a\u4e0e\u6280\u672f\u65b0\u77e5\u7b49\u7b49\u3002<\/p>\n<p align=\"center\"><strong>\u7acb\u5373\u5173\u6ce8\u5317\u7f8e\u667a\u6743\u5fae\u4fe1\u516c\u4f17\u53f7\u2192 NAIP_IPServices<\/strong><\/p>\n<p align=\"center\">\uff5e\u6b22\u8fce\u8bfb\u8005\u5206\u4eab\u4e0e\u8f6c\u53d1\uff5e<\/p>\n<\/td>\n<td bgcolor=\"#FFFFDF\"><span class=\"Article_tittle_2_blue_bold\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37159\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2025\/12\/NAIPNews_wechat.jpg\" alt=\"\" width=\"251\" height=\"252\" \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p class=\"Article_content_15px\"><strong>\u3010\u672c\u6587\u53ea\u53cd\u6620\u4e13\u5bb6\u4f5c\u8005\u610f\u89c1\uff0c\u4e0d\u4ee3\u8868\u672c\u62a5\u7acb\u573a\u3002\u3011<\/strong><\/p>\n<table border=\"0\" width=\"94%\" cellspacing=\"1\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td bgcolor=\"#EFEFF8\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"162\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1971\" src=\"https:\/\/naipnews.naipo.com\/wp-content\/uploads\/2024\/12\/A2.jpg\" alt=\"\" width=\"160\" height=\"211\" \/><\/td>\n<td width=\"20\"><\/td>\n<td valign=\"top\" width=\"475\">\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"3\">\n<tbody>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#DBDBEE\" width=\"16%\"><strong>\u4f5c\u8005\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#DBDBEE\" width=\"84%\"><strong>\u738b\u601d\u539f<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#EFEFF8\"><strong>\u73b0\u4efb\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#EFEFF8\">\u53f0\u6e7e\u4e16\u65b0\u5927\u5b66\u667a\u6167\u8d22\u4ea7\u66a8\u4f20\u64ad\u79d1\u6280\u6cd5\u5f8b\u7814\u7a76\u6240\u526f\u6559\u6388<\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#DBDBEE\"><strong>\u7ecf\u5386\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#DBDBEE\">\u53f0\u6e7e\u5f00\u5357\u5927\u5b66\u6cd5\u5f8b\u5b66\u7cfb\u52a9\u7406\u6559\u6388<br \/>\n\u53f0\u6e7e\u4e16\u65b0\u5927\u5b66\u667a\u6167\u8d22\u4ea7\u66a8\u4f20\u64ad\u79d1\u6280\u6cd5\u5f8b\u7814\u7a76\u6240\u52a9\u7406\u6559\u6388<\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#EFEFF8\"><strong>\u5b66\u5386\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#EFEFF8\">\u53f0\u6e7e\u5927\u5b66\u6cd5\u5f8b\u7cfb<br \/>\n\u82f1\u56fd\u683c\u62c9\u65af\u54e5\u5927\u5b66\u6cd5\u5b66\u7855\u58eb<br \/>\n\u82f1\u56fd\u65b0\u5821\u5927\u5b66\u6cd5\u5b66\u535a\u58eb<\/td>\n<\/tr>\n<tr>\n<td class=\"Article_content_15px\" valign=\"top\" bgcolor=\"#DBDBEE\"><strong>\u4e13\u957f\uff1a<\/strong><\/td>\n<td class=\"Article_content_15px\" bgcolor=\"#DBDBEE\">\u77e5\u8bc6\u4ea7\u6743\u6cd5\u3001\u8457\u4f5c\u6743\u6cd5\u3001\u5546\u6807\u6cd5\u3001\u5730\u7406\u6807\u793a\u6cd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u5c5e\u5730\u539f\u5219\uff08the principle of 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