{"id":67588,"date":"2024-06-26T09:57:20","date_gmt":"2024-06-26T01:57:20","guid":{"rendered":"https:\/\/naipnews.naipo.com\/?p=67588"},"modified":"2026-07-07T10:16:55","modified_gmt":"2026-07-07T02:16:55","slug":"%e9%ba%a6%e5%bd%93%e5%8a%b3big-mac%e5%95%86%e6%a0%87%e4%ba%94%e5%b9%b4%e6%9c%aa%e4%bd%bf%e7%94%a8%e8%80%8c%e8%a2%ab%e5%ba%9f%e6%ad%a2%ef%bc%9f%e6%ac%a7%e7%9b%9f%e6%99%ae%e9%80%9a%e6%b3%95%e9%99%a22024","status":"publish","type":"post","link":"https:\/\/naipnews.naipo.com\/zh-hans\/67588\/","title":{"rendered":"\u9ea6\u5f53\u52b3Big Mac\u5546\u6807\u4e94\u5e74\u672a\u4f7f\u7528\u800c\u88ab\u5e9f\u6b62\uff1f\u6b27\u76df\u666e\u901a\u6cd5\u96622024\u5e74Supermac’s v. EUIPO – McDonald"},"content":{"rendered":"
\"\"
\u56fe\u7247\u6765\u6e90 : shutterstock\u3001\u8fbe\u5fd7\u5f71\u50cf<\/figcaption><\/figure>\n

\u7231\u5c14\u5170\u7684\u5feb\u9910\u8fde\u9501\u5e97Supermac’s\u516c\u53f8\uff0c\u548c\u9ea6\u5f53\u52b3\u540c\u6837\u90fd\u662f\u5356\u5feb\u9910\u6c49\u5821\u3002\u4f46\u56e0\u4e3a\u4f7f\u7528mac\u8fd9\u4e2a\u5b57\uff0c\u6545Supermac’s\u4ece2018\u5e74\u8d77\uff0c\u5411\u6b27\u76df\u77e5\u8bc6\u4ea7\u6743\u5c40\uff08EUIPO\uff09\u8bf7\u6c42\u5e9f\u6b62\u9ea6\u5f53\u52b3\u7684Big Mac\u5546\u6807\uff08\u4e2d\u56fd\u79f0\u300c\u5de8\u65e0\u9738\u300d\uff09\u3002\u53cc\u65b9\u4e00\u8def\u7f20\u8bbc\u5404\u6709\u8f93\u8d62\u30022024\u5e746\u67085\u65e5\uff0c\u6b27\u76df\u666e\u901a\u6cd5\u9662\u5224\u51b3\uff0c\u9ea6\u5f53\u52b3\u4ec5\u5728\u8089\u7c7b\u4e09\u660e\u6cbb\u4e0a\u53ef\u4fdd\u7559Big Mac\u5546\u6807\uff0c\u5728\u5176\u4f59\u5546\u54c1\u670d\u52a1\u7c7b\u522b\u4e0a\u7684\u6ce8\u518c\uff0c\u56e0\u4e94\u5e74\u672a\u4f7f\u7528\u800c\u5e94\u88ab\u5e9f\u6b62\u3002<\/p><\/blockquote>\n

\u7231\u5c14\u5170\u7684Supermac’s\u5feb\u9910\u8fde\u9501\u5e97<\/span><\/p>\n

Supermac’s\u662f\u4e00\u5bb6\u7231\u5c14\u5170\u7684\u5feb\u9910\u8fde\u9501\u5e97\uff0c\u7531Pat McDonagh\u4e8e1978\u5e74\u521b\u7acb\u3002\u5b83\u662f\u7231\u5c14\u5170\u6700\u5927\u7684\u672c\u571f\u5feb\u9910\u8fde\u9501\u4f01\u4e1a\uff0c\u4e3b\u8981\u63d0\u4f9b\u6c49\u5821\u3001\u70b8\u9e21\u3001\u70b8\u9c7c\u85af\u6761\u4ee5\u53ca\u5176\u4ed6\u5feb\u9910\u4ea7\u54c1\u3002<\/p>\n

2017\u5e744\u670811\u65e5\uff0cSupermac\u2019s\u516c\u53f8\u5411\u6b27\u76df\u77e5\u8bc6\u4ea7\u6743\u5c40\u63d0\u51fa\u4e00\u4efd\u5e9f\u6b62\u7533\u8bf7\uff08\u5728\u6b27\u76df\u82f1\u6587\u4e3arevocation\uff09\uff0c\u8981\u6c42\u5e9f\u6b62\u9ea6\u5f53\u52b3\u516c\u53f8\u57281996\u5e744\u67081\u65e5\u5411\u6b27\u76df\u77e5\u8bc6\u4ea7\u6743\u5c40\u6240\u7533\u8bf7\u5e76\u6ce8\u518c\u7684\u7f16\u53f762638\u7684\u6b27\u76df\u5546\u6807\u300cBIG MAC\u300d\uff0c\u4e5f\u5c31\u662f\u4e2d\u56fd\u8bb2\u7684\u5de8\u65e0\u9738[1]<\/a>\u3002<\/p>\n

\u9ea6\u5f53\u52b3Big Mac\u5728\u6b27\u76df\u6ce8\u518c\u7684\u5546\u54c1\u670d\u52a1\u7c7b\u522b<\/span><\/p>\n

\u539f\u672c\u9ea6\u5f53\u52b3\u5728\u6b27\u76df\u6ce8\u518c\u7684\u300cBIG MAC\u300d\u5546\u6807\uff0c\u6307\u5b9a\u4f7f\u7528\u4e8e\u5c3c\u65af\u516c\u7ea6\u7b2c29\u7c7b\u3001\u7b2c30\u7c7b\u548c\u7b2c42\u7c7b\u7b49\u5546\u54c1\u6216\u670d\u52a1\uff0c\u5305\u62ec\u4ee5\u4e0b\u7ec6\u9879[2]<\/a>\uff1a<\/p>\n

\u2013 \u7b2c29\u7c7b\uff1a\u7531\u8089\u7c7b\u3001\u732a\u8089\u3001\u9c7c\u548c\u79bd\u7c7b\u4ea7\u54c1\u5236\u6210\u7684\u98df\u54c1\uff0c\u8089\u7c7b\u4e09\u660e\u6cbb\uff0c\u9c7c\u8089\u4e09\u660e\u6cbb\uff0c\u732a\u8089\u4e09\u660e\u6cbb\uff0c\u9e21\u8089\u4e09\u660e\u6cbb\uff0c\u4fdd\u5b58\u548c\u70f9\u996a\u7684\u6c34\u679c\u548c\u852c\u83dc\uff0c\u9e21\u86cb\uff0c\u5976\u916a\uff0c\u725b\u5976\uff0c\u5976\u5236\u54c1\uff0c\u6ce1\u83dc\uff0c\u751c\u70b9\uff1b<\/p>\n

\u2013 \u7b2c30\u7c7b\uff1a\u53ef\u98df\u7528\u7684\u4e09\u660e\u6cbb\uff0c\u8089\u7c7b\u4e09\u660e\u6cbb\uff0c\u732a\u8089\u4e09\u660e\u6cbb\uff0c\u9c7c\u8089\u4e09\u660e\u6cbb\uff0c\u9e21\u8089\u4e09\u660e\u6cbb\uff0c\u997c\u5e72\uff0c\u9762\u5305\uff0c\u86cb\u7cd5\uff0c\u66f2\u5947\uff0c\u5de7\u514b\u529b\uff0c\u5496\u5561\uff0c\u5496\u5561\u4ee3\u7528\u54c1\uff0c\u8336\uff0c\u82a5\u672b\uff0c\u71d5\u9ea6\u7247\uff0c\u7cd5\u70b9\uff0c\u9171\u6599\uff0c\u8c03\u5473\u54c1\uff0c\u7cd6\uff1b<\/p>\n

\u2013 \u7b2c42\u7c7b\uff1a\u63d0\u4f9b\u6216\u4e0e\u7ecf\u8425\u548c\u7279\u8bb8\u7ecf\u8425\u9910\u9986\u53ca\u5176\u4ed6\u63d0\u4f9b\u98df\u54c1\u548c\u996e\u6599\u6d88\u8d39\u4ee5\u53ca\u5f97\u6765\u901f\u8bbe\u65bd\u76f8\u5173\u7684\u670d\u52a1\uff1b\u5916\u5356\u98df\u54c1\u7684\u5236\u5907\uff1b\u4e3a\u4ed6\u4eba\u8bbe\u8ba1\u6b64\u7c7b\u9910\u9986\u3001\u8bbe\u65bd\u548c\u8bbe\u65bd\uff1b\u4e3a\u4ed6\u4eba\u7684\u9910\u9986\u8fdb\u884c\u5efa\u8bbe\u89c4\u5212\u548c\u5efa\u8bbe\u54a8\u8be2\u3002<\/p>\n

Supermac\u2019s\u516c\u53f8\u4e3b\u5f20\u4e94\u5e74\u672a\u4f7f\u7528\u800c\u8bf7\u6c42\u5e9f\u6b62<\/span><\/p>\n

Supermac\u2019s\u516c\u53f8\u7533\u8bf7\u5e9f\u6b62\u7684\u7406\u7531\uff0c\u662f\u4e3b\u5f20\u9ea6\u5f53\u52b3\u5728\u4e0a\u8ff0\u8fd9\u4e9b\u767b\u8bb0\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u9879\u76ee\u4e2d\uff0c\u8d85\u8fc7\u4e94\u5e74\u6ca1\u6709\u4f7f\u7528\u8be5\u300cBig Mac\u300d\u5546\u6807\u3002\u5176\u6240\u6839\u636e\u7684\u6b27\u76df\u5546\u6807\u89c4\u7ae0\uff0c\u65e7\u7248\u7b2c207\/2009\u53f7\u89c4\u7ae0\u7b2c51\u6761(1)(a)\uff0c\u6216\u65b0\u7248\u7b2c2017\/1001\u53f7\u89c4\u7ae0\u7b2c58\u6761(1)(a)\uff0c\u4e3b\u5f20\u5e94\u5e9f\u6b62\u5728\u8be5\u7b49\u7ec6\u9879\u4e0a\u7684\u6ce8\u518c[3]<\/a>\u3002<\/p>\n

2019\u5e741\u670811\u65e5\uff0c\u6b27\u76df\u77e5\u8bc6\u4ea7\u6743\u5c40\u64a4\u9500\u90e8\u95e8\u51b3\u5b9a\u652f\u6301\u6b64\u4e00\u5e9f\u6b62\u6848\uff0c\u5e76\u5ba3\u5e03\u9ea6\u5f53\u52b3\u5bf9Big Mac\u7684\u5546\u6807\u6743\u5728\u4e0a\u8ff0\u4e09\u5927\u7c7b\u7684\u6240\u6709\u7ec6\u9879\u7684\u5546\u54c1\u548c\u670d\u52a1\uff0c\u81ea2017\u5e744\u670811\u65e5\u8d77\u5168\u90e8\u5e9f\u6b62[4]<\/a>\u3002<\/p>\n

2019\u5e743\u67088\u65e5\uff0c\u9ea6\u5f53\u52b3\u5411\u4e0a\u8bc9\u59d4\u5458\u4f1a\u63d0\u8d77\u4e0a\u8bc9\u3002\u4e0a\u8bc9\u59d4\u5458\u4f1a\u8ba4\u4e3a\uff0c\u9ea6\u5f53\u52b3\u5c31\u539f\u672c\u7684\u4e09\u5927\u7c7b\u7684\u5927\u90e8\u5206\u7ec6\u9879\u4e2d\uff0c\u8bc1\u660e\u4e86\u6709\u4f7f\u7528\u7eaa\u5f55\uff0c\u6545\u51b3\u5b9a\u6062\u590d\u9ea6\u5f53\u52b3Big Mac\u5546\u6807\u5728\u5927\u90e8\u5206\u7ec6\u9879\u7684\u6ce8\u518c[5]<\/a>\u3002<\/p>\n

\u7ed3\u679c\uff0c\u8fd9\u6b21\u6362Supermac\u2019s\u516c\u53f8\u4e0d\u670d\u4e0a\u8bc9\u59d4\u5458\u4f1a\u7684\u51b3\u5b9a\uff0c\u5e76\u5411\u6b27\u76df\u666e\u901a\u6cd5\u9662\u63d0\u8d77\u4e0a\u8bc9\u3002<\/p>\n

Supermac\u2019s\u516c\u53f8\u8ba4\u4e3a\uff0c\u9ea6\u5f53\u52b3\u6700\u591a\u53ea\u6709\u5728\u7b2c30\u7c7b\u7684\u8089\u7c7b\u4e09\u660e\u6cbb\u4e0a\u4f7f\u7528Big Mac\u5546\u6807\uff0c\u5728\u5176\u4ed6\u7c7b\u522b\uff0c\u5305\u62ec\u9e21\u8089\u4e09\u660e\u6cbb\u4ee5\u53ca\u63d0\u4f9b\u9910\u996e\u76f8\u5173\u670d\u52a1\u4e0a\uff0c\u5e76\u6ca1\u6709\u4f7f\u7528\u8be5\u5546\u6807[6]<\/a>\u3002\u672c\u6848Supermac\u2019s\u516c\u53f8\u4e3b\u5f20Big Mac\u5546\u6807\u4e94\u5e74\u5185\u672a\u4f7f\u7528\uff0c\u662f\u4e8e2017\u5e744\u670811\u65e5\u8bf7\u6c42\u5e9f\u6b62\uff0c\u6545\u8981\u5224\u65ad\u57282012\u5e744\u670811\u65e5\u81f32017\u5e744\u670810\u65e5\u95f4\u9ea6\u5f53\u52b3\u6709\u65e0\u771f\u5b9e\u4f7f\u7528[7]<\/a>\u3002<\/p>\n

\u300c\u9e21\u8089\u4e09\u660e\u6cbb\u300d\u4e0a\u6709\u65e0\u4f7f\u7528\uff1f<\/span><\/p>\n

\u9ea6\u5f53\u52b3\u516c\u53f8\u4e3a\u4e86\u8bc1\u636e\u5176\u5728\u9e21\u8089\u4e09\u660e\u6cbb\u4e0a\u6709\u4f7f\u7528\u8fc7Big Mac\u5546\u6807\uff0c\u63d0\u51fa\u4e86\u4ee5\u4e0b\u8bc1\u636e\uff0c\u8ba4\u4e3a\u5728\u5176\u5e7f\u544a\u4f20\u5355\u4e0a\uff0c\u66fe\u7ecf\u63a8\u51fa\u8d85\u7ea7\u5de8\u65e0\u9738\uff0c\u800c\u4e14\u6709\u9e21\u8089\u53e3\u5473\u7684\u8d85\u7ea7\u5de8\u65e0\u9738\uff0c\u56fe1\u548c\u56fe2\u5373\u4e3a\u5176\u4e2d\u4e00\u9879\u8bc1\u636e\u3002<\/p>\n

\u8fd9\u4e2a\u8bc1\u636e\u662f\u4e00\u4e2a\u5e7f\u544a\u6d77\u62a5\u8bbe\u8ba1\u7684\u6253\u5370\u7a3f\uff0c\u5176\u4e2d\u5305\u62ec\u624b\u5199\u7684\u300c2016\u5e749\u6708-11\u6708\u300d\u5b57\u6837\uff0c\u4ee5\u53ca\u4e0e\u300cGrand Big Mac Chicken\u300d\u6709\u5173\u7684\u83dc\u5355\u677f[8]<\/a>\u3002<\/p>\n

\"\"
\u56fe1. \u9ea6\u5f53\u52b3\u63d0\u4ea4\u7684\u5e7f\u544a\u8bbe\u8ba1\u56fe\u8349\u7a3f\uff1b\u6570\u636e\u6e90\uff1aT-58\/23 – Supermac’s v EUIPO – McDonald’s International Property (BIG MAC), Judgment, ECLI:EU:T:2024:360, para 37.<\/figcaption><\/figure>\n
\"\"
\u56fe2. \u9ea6\u5f53\u52b3\u300cGrand Big Mac Chicken\u300d\u7684\u83dc\u5355\u677f\uff1b\u6570\u636e\u6e90\uff1aT-58\/23 – Supermac’s v EUIPO – McDonald’s International Property (BIG MAC), Judgment, ECLI:EU:T:2024:360, para 37.<\/figcaption><\/figure>\n

\u4e0a\u8bc9\u59d4\u5458\u4f1a\u6839\u636e\u4e0a\u8ff0\u8bc1\u636e\uff0c\u8ba4\u4e3a\u9ea6\u5f53\u52b3\u57282015\u5e74\u81f32016\u5e74\u95f4\uff0c\u66fe\u5728\u6cd5\u56fd\u4f7f\u7528Big Mac\u5546\u6807\u4e8e\u300c\u9e21\u8089\u4e09\u660e\u6cbb\u300d\u4e0a\u3002\u4f46\u6b27\u76df\u666e\u901a\u6cd5\u9662\u8ba4\u4e3a\uff0c\u8fd9\u4e9b\u8bc1\u636e\u5e76\u672a\u63d0\u4f9b\u5546\u6807\u4f7f\u7528\u8303\u56f4\u7684\u4efb\u4f55\u6307\u793a\uff0c\u5c24\u5176\u662f\u9500\u552e\u91cf\u3001\u5546\u6807\u4f7f\u7528\u671f\u95f4\u7684\u957f\u5ea6\u4ee5\u53ca\u4f7f\u7528\u9891\u7387\u3002\u9ea6\u5f53\u52b3\u6240\u63d0\u4f9b\u7684\u8bc1\u636e\u65e0\u6cd5\u786e\u5b9a\u76f8\u5173\u5546\u54c1\u7684\u5206\u53d1\u6570\u91cf\uff0c\u6216\u5206\u53d1\u7684\u89c4\u5f8b\u6027\u548c\u9891\u7387\u3002\u56e0\u6b64\u6cd5\u9662\u8ba4\u4e3a\uff0c\u4ec5\u51ed\u8fd9\u4e9b\u8bc1\u636e\u4e0d\u8db3\u4ee5\u8bc1\u660e\u4e89\u8bae\u5546\u6807\u5728\u300c\u9e21\u8089\u4e09\u660e\u6cbb\u300d\u4e0a\u7684\u5546\u4e1a\u4f7f\u7528\u662f\u771f\u5b9e\u7684[9]<\/a>\u3002<\/p>\n

\u5176\u4e2d\uff0c\u9ea6\u5f53\u52b3\u63d0\u4ea4\u7684\u9500\u552e\u6570\u636e\u662f2013\u5e74\u81f32017\u5e74\u95f4\u5728\u6cd5\u56fd\u9500\u552e\u300cBig Mac\u300d\u7684\u539f\u59cb\u6570\u636e\uff0c\u4f46\u5e76\u672a\u6309\u5546\u54c1\u8fdb\u884c\u7ec6\u5206\uff0c\u65e0\u6cd5\u5448\u73b0\u5728\u9e21\u8089\u5de8\u65e0\u9738\u4e0a\u7684\u9500\u91cf[10]<\/a>\u3002\u9ea6\u5f53\u52b3\u8fa9\u79f0\uff0c\u5feb\u9910\u4e1a\u7684\u4e00\u4e2a\u7279\u70b9\u662f\u63d0\u4f9b\u5e76\u975e\u603b\u662f\u6709\u8d29\u5356\u4f46\u4f1a\u5b9a\u671f\u63a8\u51fa\u7684\u5546\u54c1\u3002\u4f46\u6cd5\u9662\u8ba4\u4e3a\uff0c\u4e0a\u8ff0\u8bc1\u636e\u4ecd\u4e0d\u8db3\u4ee5\u8bc1\u660eBig Mac\u5546\u6807\u5728\u300c\u9e21\u8089\u4e09\u660e\u6cbb\u300d\u65b9\u9762\u6709\u771f\u5b9e\u4f7f\u7528\uff08genuine use\uff09[11]<\/a>\u3002<\/p>\n

\u4f8b\u5982\uff0c\u4ece\u56fe1\u548c\u56fe2\u7684\u5e7f\u544a\u6d77\u62a5\u548c\u83dc\u5355\u677f\u6765\u770b\uff0c\u4e0d\u6e05\u695a\u8fd9\u4e9b\u6587\u4ef6\u5411\u516c\u4f17\u53d1\u5e03\u7684\u65e5\u671f\u6216\u76f8\u5173\u5546\u54c1\u4e0a\u5e02\u7684\u65e5\u671f\u3002\u800c\u4e14\uff0c\u8fd9\u4e9b\u6587\u4ef6\u4e0a\u6807\u6709\u300c\u673a\u5bc6\u300d\u5b57\u6837\uff0c\u4f3c\u4e4e\u662f\u8349\u7a3f\u3002\u9664\u4e86\u300c\u9650\u65f6\u300d\u5b57\u6837\u5916\uff0c\u8fd9\u4e9b\u6587\u4ef6\u5e76\u672a\u5305\u542b\u5176\u4f55\u65f6\u53d1\u5e03\u6216\u5546\u54c1\u5411\u516c\u4f17\u9500\u552e\u7684\u4efb\u4f55\u4fe1\u606f\u3002\u5728\u4f20\u5355\u8349\u7a3f\u56fe\u65c1\u7528\u624b\u5199\u6dfb\u52a0\u7684\u300c2015\u5e7411\u6708\/12\u6708\u300d\u548c\u300c2016\u5e749\u6708-11\u6708\u300d\u5b57\u6837\uff0c\u4e0d\u7b97\u662f\u53ef\u9760\u4e14\u786e\u5b9a\u7684\u53d1\u5e03\u65e5\u671f\u6216\u5546\u54c1\u4e0a\u5e02\u65e5\u671f[12]<\/a>\u3002<\/p>\n

\u300c\u7531\u8089\u7c7b\u548c\u79bd\u7c7b\u4ea7\u54c1\u5236\u6210\u7684\u98df\u54c1\u300d\u4e0a\u6709\u65e0\u4f7f\u7528\uff1f<\/span><\/p>\n

\u53e6\u5916\uff0cSupermac\u2019s\u516c\u53f8\u8ba4\u4e3a\uff0c\u5e94\u5e9f\u6b62\u8be5\u5546\u6807\u5728\u6240\u6709\u79bd\u5236\u54c1\u98df\u54c1\uff08foods prepared from poultry products\uff09\u548c\u8089\u5236\u54c1\u98df\u54c1\u7684\u6ce8\u518c\u3002\u5c31\u79bd\u5236\u54c1\u98df\u54c1\u6765\u8bf4\uff0c\u4e0a\u8bc9\u59d4\u5458\u4f1a\u8ba4\u4e3a\uff0c\u5176\u5df2\u7ecf\u8ba4\u5b9a\u9ea6\u5f53\u52b3\u6709\u9500\u552e\u9e21\u8089\u6c49\u5821\uff0c\u6545\u8ba4\u4e3a\u5728\u79bd\u5236\u54c1\u98df\u54c1\u7684\u5546\u6807\u4e5f\u53ef\u7ef4\u6301\u3002\u4f46\u5728\u4e0a\u8ff0\u8bf4\u660e\u4e2d\u5df2\u7ecf\u63d0\u51fa\uff0c\u666e\u901a\u6cd5\u9662\u8bf4\u660e\uff0c\u8bc1\u636e\u4e0d\u8db3\u4ee5\u663e\u793a\u9ea6\u5f53\u52b3\u6709\u4f7f\u7528Big Mac\u5728\u9e21\u8089\u6c49\u5821\u4e0a\uff0c\u81ea\u7136\u4e5f\u65e0\u6cd5\u8bc1\u660e\u5176\u6709\u5728\u79bd\u5236\u54c1\u98df\u54c1\u4e0a\u6709\u771f\u5b9e\u4f7f\u7528[13]<\/a>\u3002<\/p>\n

\u81f3\u4e8e\u8089\u5236\u54c1\u98df\u54c1\uff0c\u7531\u4e8e\u9ea6\u5f53\u52b3\u8bc1\u660e\u6709\u5728\u8089\u7c7b\u6c49\u5821\u4e0a\u4f7f\u7528Big Mac\u5546\u6807\uff0c\u800c\u8089\u6cbb\u4e09\u660e\u6cbb\u548c\u8089\u5236\u54c1\u98df\u54c1\u7684\u7c7b\u522b\u662f\u540c\u6784\u578b\u7684\uff0c\u6216\u8005\u672c\u8d28\u4e0a\u76f8\u540c\u3002\u6240\u4ee5\u6cd5\u9662\u540c\u610f\uff0c\u9ea6\u5f53\u52b3\u4e5f\u5728\u8089\u5236\u54c1\u98df\u54c1\u4e0a\u6709\u771f\u5b9e\u4f7f\u7528\u7cfb\u4e89\u5546\u6807[14]<\/a>\u3002<\/p>\n

\u300c\u4e3a\u4ed6\u4eba\u8bbe\u8ba1\u9910\u9986\u3001\u8bbe\u65bd\u4e0e\u63d0\u4f9b\u670d\u52a1\u300d\u7684\u89e3\u91ca<\/span><\/p>\n

Supermac\u2019s\u516c\u53f8\u4e3b\u5f20\uff0c\u9ea6\u5f53\u52b3\u6ce8\u518c\u5728\u7b2c42\u7c7b\u7684\u300c\u63d0\u4f9b\u6216\u4e0e\u7ecf\u8425\u9910\u9986\u53ca\u5176\u4ed6\u4ece\u4e8b\u98df\u54c1\u548c\u996e\u6599\u5236\u5907\u4f9b\u6d88\u8d39\u4ee5\u53ca\u5f97\u6765\u901f\u8bbe\u65bd\u76f8\u5173\u7684\u670d\u52a1\uff1b\u5916\u5356\u98df\u54c1\u7684\u51c6\u5907\u300d\u7684\u8fd9\u4e2a\u7ec6\u9879\u7684\u89e3\u91ca\uff0c\u6307\u7684\u4e0d\u662f\u76f4\u63a5\u5356\u9910\u996e\u7ed9\u5ba2\u4eba\u7684\u300c\u9910\u9986\u670d\u52a1\u300d\uff0c\u800c\u662f\u4e00\u79cd\u9ea6\u5f53\u52b3\u5bf9\u52a0\u76df\u5e97\u6216\u5176\u4ed6\u9910\u996e\u4e13\u4e1a\u4eba\u58eb\u6240\u63d0\u4f9b\u7684\u300c\u5916\u5356\u98df\u54c1\u7684\u51c6\u5907\u300d\u670d\u52a1\u548c\u300c\u4e0e\u7ecf\u8425\u9910\u9986\u53ca\u5176\u4ed6\u6b64\u7c7b\u8bbe\u65bd\u76f8\u5173\u7684\u670d\u52a1\u300d\uff0c\u4e5f\u5c31\u662f\u4e00\u79cd\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u670d\u52a1[15]<\/a>\u3002<\/p>\n

\u9ea6\u5f53\u52b3\u4e3b\u5f20\uff0c\u4ed6\u4eec\u6240\u6ce8\u518c\u7684\u8fd9\u4e2a\u7ec6\u9879\uff0c\u89e3\u91ca\u4e0a\u5e94\u5305\u62ec\u76f4\u63a5\u5bf9\u6d88\u8d39\u8005\u63d0\u4f9b\u9910\u996e\u7684\u9910\u9986\u670d\u52a1\u3002\u4f46\u6cd5\u9662\u8ba4\u4e3a\uff0c\u5c3c\u65af\u5206\u7c7b\u8868\u5728\u7b2c42\u7c7b\u7684\u670d\u52a1\u7c7b\u522b\u4e2d\u5305\u62ec\u4e86\u300c\u5feb\u9910\u5e97\u300d\u548c\u300c\u9910\u9986\u300d\u8fd9\u4e9b\u7c7b\u522b\uff0c\u9ea6\u5f53\u52b3\u5e94\u8be5\u53bb\u6ce8\u518c\u8fd9\u4e9b\u670d\u52a1\u7c7b\u522b\uff0c\u800c\u4e0d\u8be5\u6ce8\u518c\u7cfb\u4e89\u7ec6\u9879[16]<\/a>\u3002\u6cd5\u9662\u8ba4\u4e3a\uff0c\u672c\u6848\u4e89\u8bae\u7684\u7b2c42\u7c7b\u6240\u6ce8\u518c\u7684\u670d\u52a1\uff0c\u6307\u7684\u662f\u300c\u4e3a\u4ed6\u4eba\u8bbe\u8ba1\u6b64\u7c7b\u9910\u9986\u3001\u8bbe\u65bd\u548c\u8bbe\u65bd\u7684\u670d\u52a1\uff1b\u4e3a\u4ed6\u4eba\u7684\u9910\u9986\u8fdb\u884c\u5efa\u8bbe\u89c4\u5212\u548c\u5efa\u8bbe\u54a8\u8be2\u7684\u670d\u52a1\u300d[17]<\/a>\u3002<\/p>\n

\u867d\u7136\u9ea6\u5f53\u52b3\u63d0\u4f9b\u4e86\u4e00\u4e9b\u8bc1\u636e\uff0c\u4f46\u6cd5\u9662\u8ba4\u4e3a\uff0c\u9ea6\u5f53\u52b3\u6240\u63d0\u4f9b\u7684\u8bc1\u636e\uff0c\u90fd\u6ca1\u6709\u8bc1\u660e\u4e89\u8bae\u5546\u6807\u5728\u300c\u63d0\u4f9b\u6216\u4e0e\u7ecf\u8425\u9910\u9986\u53ca\u5176\u4ed6\u63d0\u4f9b\u98df\u54c1\u548c\u996e\u6599\u6d88\u8d39\u4ee5\u53ca\u5f97\u6765\u901f\u8bbe\u65bd\u76f8\u5173\u7684\u670d\u52a1\uff1b\u5916\u5356\u98df\u54c1\u7684\u51c6\u5907\u300d\u65b9\u9762\u6709\u771f\u5b9e\u4f7f\u7528[18]<\/a>\u3002<\/p>\n

\u7ed3\u8bed<\/span><\/p>\n

\u666e\u901a\u6cd5\u9662\u6700\u7ec8\u5224\u51b3\u8ba4\u4e3a\uff0c\u9ea6\u5f53\u52b3\u6240\u63d0\u4f9b\u7684\u8bc1\u636e\u4e0d\u8db3\u4ee5\u8bc1\u660eBig Mac\u5546\u6807\u5728\u300c\u9e21\u8089\u4e09\u660e\u6cbb\u300d\u3001\u300c\u7531\u79bd\u7c7b\u4ea7\u54c1\u5236\u6210\u7684\u98df\u54c1\u300d\u4ee5\u53ca\u300c\u63d0\u4f9b\u6216\u4e0e\u7ecf\u8425\u9910\u9986\u53ca\u5176\u4ed6\u63d0\u4f9b\u98df\u54c1\u548c\u996e\u6599\u6d88\u8d39\u4ee5\u53ca\u5f97\u6765\u901f\u8bbe\u65bd\u76f8\u5173\u7684\u670d\u52a1\uff1b\u5916\u5356\u98df\u54c1\u7684\u51c6\u5907\u300d\u65b9\u9762\u5b58\u5728\u771f\u5b9e\u4f7f\u7528[19]<\/a>\u3002\u56e0\u800c\uff0c\u666e\u901a\u6cd5\u9662\u64a4\u9500\u4e0a\u8bc9\u59d4\u5458\u4f1a\u7684\u51b3\u5b9a\uff0c\u5e9f\u6b62\u4e86\u9ea6\u5f53\u52b3Big Mac\u5546\u6807\u5728\u8fd9\u4e09\u65b9\u9762\u7684\u5546\u6807\u6ce8\u518c\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u672c\u6848\u8fd8\u6ca1\u771f\u7684\u7ed3\u675f\u3002\u9ea6\u5f53\u52b3\u5bf9\u5916\u53d1\u8868\u58f0\u660e\u5bf9\u6b64\u4e00\u5224\u51b3\u4e0d\u670d\uff0c\u5e76\u8ba1\u5212\u4e0a\u8bc9\u81f3\u6b27\u6d32\u6cd5\u9662\uff0c\u540e\u7eed\u53d1\u5c55\u503c\u5f97\u5173\u6ce8\u3002<\/p>\n

<\/a>\u5907\u6ce8\uff1a<\/p>\n

\n
    \n
  1. T-58\/23 – Supermac’s v EUIPO – McDonald’s International Property (BIG MAC), Judgment, ECLI:EU:T:2024:360, para 2.<\/li>\n
  2. Id, para 3.<\/li>\n
  3. Id, para 4.<\/li>\n
  4. Id, para 5.<\/li>\n
  5. Id, paras 6-7.<\/li>\n
  6. Id, paras 9, 12.<\/li>\n
  7. Id, para 26.<\/li>\n
  8. Id, para 37.<\/li>\n
  9. Id, paras 38-40.<\/li>\n
  10. Id, para 42.<\/li>\n
  11. Id, para 43.<\/li>\n
  12. Idm para 44.<\/li>\n
  13. Id, paras 51-54.<\/li>\n
  14. Id, paras 55-71.<\/li>\n
  15. Id, para 76.<\/li>\n
  16. Id, para 90.<\/li>\n
  17. Id, para 91.<\/li>\n
  18. Id, paras 94-106.<\/li>\n
  19. Id, para 110.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
    \n\n\n\n
    \n

    \u597d\u6d88\u606f\uff5e\u5317\u7f8e\u667a\u6743\u62a5\u6709\u5fae\u4fe1\u516c\u4f17\u53f7\u4e86\uff01<\/strong><\/span><\/p>\n

    \u300a\u5317\u7f8e\u667a\u6743\u62a5\u300b\u5185\u5bb9\u6db5\u76d6\u4e16\u754c\u5404\u56fd\u7684\u77e5\u8bc6\u4ea7\u6743\u65b0\u95fb\u3001\u91cd\u8981\u7684\u4fb5\u6743\u8bc9\u8bbc\u6848\u4f8b\u5206\u6790\u3001\u6cd5\u89c4\u89e3\u6790\uff0c\u4ee5\u53ca\u4ea7\u4e1a\u4e0e\u6280\u672f\u65b0\u77e5\u7b49\u7b49\u3002<\/p>\n

    \u7acb\u5373\u5173\u6ce8\u5317\u7f8e\u667a\u6743\u5fae\u4fe1\u516c\u4f17\u53f7\u2192 NAIP_IPServices<\/strong><\/p>\n

    \uff5e\u6b22\u8fce\u8bfb\u8005\u5206\u4eab\u4e0e\u8f6c\u53d1\uff5e<\/p>\n<\/td>\n

    		\"\"<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    \u3010\u672c\u6587\u53ea\u53cd\u6620\u4e13\u5bb6\u4f5c\u8005\u610f\u89c1\uff0c\u4e0d\u4ee3\u8868\u672c\u62a5\u7acb\u573a\u3002\u3011<\/strong><\/p>\n\n\n\n
    \n\n\n\n
    \"\"<\/td>\n<\/td>\n\n\n\n\n\n\n\n\n
    \u4f5c\u8005\uff1a<\/strong><\/td>\n\u6768\u667a\u6770<\/strong><\/td>\n<\/tr>\n
    \u73b0\u4efb\uff1a<\/strong><\/td>\n\u4e91\u6797\u79d1\u6280\u5927\u5b66\u79d1\u6280\u6cd5\u5f8b\u6240 \u6559\u6388<\/td>\n<\/tr>\n
    \u7ecf\u5386\uff1a<\/strong><\/td>\n\u4e91\u6797\u79d1\u6280\u5927\u5b66\u79d1\u6280\u6cd5\u5f8b\u6240 \u526f\u6559\u6388
    \n\u771f\u7406\u5927\u5b66\u6cd5\u5f8b\u7cfb\u52a9\u7406\u6559\u6388
    \n\u771f\u7406\u5927\u5b66\u6cd5\u5f8b\u7cfb\u526f\u6559\u6388<\/td>\n<\/tr>\n
    \u5b66\u5386\uff1a<\/strong><\/td>\n\u53f0\u6e7e\u5927\u5b66\u6cd5\u5f8b\u7cfb
    \n\u4e2d\u592e\u5927\u5b66\u4ea7\u4e1a\u7ecf\u6d4e\u6240\u7855\u58eb
    \n\u53f0\u6e7e\u5927\u5b66\u6cd5\u5b66\u535a\u58eb<\/td>\n<\/tr>\n
    \u4e13\u957f\uff1a<\/strong><\/td>\n\u77e5\u8bc6\u4ea7\u6743\u3001\u7f8e\u56fd\u4e13\u5229\u6cd5\u3001\u7f8e\u56fd\u8457\u4f5c\u6743\u6cd5\u3001\u5baa\u6cd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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