{"id":40273,"date":"2026-02-16T00:00:26","date_gmt":"2026-02-15T16:00:26","guid":{"rendered":"https:\/\/naipnews.naipo.com\/?p=40273"},"modified":"2026-02-13T11:09:37","modified_gmt":"2026-02-13T03:09:37","slug":"%e5%8d%b0%e5%ba%a6%e5%be%b7%e9%87%8c%e9%ab%98%e9%99%a2%e8%ae%a4ai%e6%b7%b1%e4%bc%aa%e8%a7%86%e9%a2%91%e4%be%b5%e5%ae%b3%e4%ba%ba%e6%a0%bc%e6%9d%83%e4%b8%8e%e9%9a%90%e7%a7%81%e6%9d%83%ef%bc%8c2026","status":"publish","type":"post","link":"https:\/\/naipnews.naipo.com\/zh-hans\/40273\/","title":{"rendered":"\u5370\u5ea6\u5fb7\u91cc\u9ad8\u9662\u8ba4AI\u6df1\u4f2a\u89c6\u9891\u4fb5\u5bb3\u4eba\u683c\u6743\u4e0e\u9690\u79c1\u6743\uff0c2026\u5e74Akira Nandan\u6848"},"content":{"rendered":"
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\u56fe\u7247\u6765\u6e90 : shutterstock\u3001\u8fbe\u5fd7\u5f71\u50cf<\/figcaption><\/figure>\n

\u5370\u5ea6\u5fb7\u91cc\u9ad8\u7b49\u6cd5\u9662\uff08\u4e0b\u79f0\u5fb7\u91cc\u9ad8\u9662\uff09\u4e8e2026\u5e741\u670828\u65e5\u4e0b\u4ee4\u7981\u6b62\u6d41\u901a\u4e0e\u64ad\u9001\u4e00\u90e8\u5728YouTube\u4e0a\u53d1\u5e03\u7531\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u751f\u6210\u7684\u7535\u5f71\u3002\u8be5\u7535\u5f71\u672a\u7ecf\u6388\u6743\u5229\u7528\u4e86\u539f\u544aAkira Nandan\u7684\u59d3\u540d\u3001\u4eba\u683c\u7279\u5f81\u53ca\u5f62\u8c61 \u2014 \u5176\u4e3a\u5370\u5ea6\u5b89\u5f97\u62c9\u90a6\u526f\u9996\u5e2d\u90e8\u957f\u517c\u6f14\u5458Pawan Kalyan\u4e4b\u5b50\u3002\u539f\u544a\u4e3b\u5f20\u6b64AI\u751f\u6210\u89c6\u9891\u4fb5\u5bb3\u5176\u9690\u79c1\u6743\u53ca\u4eba\u683c\u6743\u3002\u9ad8\u9662\u57fa\u4e8e\u666e\u901a\u6cd5\u4e0a\u4e4b\u5f62\u8c61\u6743\uff0c\u540c\u610f\u6838\u53d1\u521d\u6b65\u7981\u5236\u4ee4\u3002<\/p><\/blockquote>\n

\u539f\u544a\u4e3a\u6f14\u827a\u5708\u540d\u4eba<\/span><\/p>\n

\u539f\u544aAkira Nandan\u73b0\u5e7421\u5c81\uff0c\u5176\u96b6\u5c5e\u7684\u5bb6\u65cf\u88ab\u8ba4\u4e3a\u662f\u5370\u5ea6\u5a31\u4e50\u4ea7\u4e1a\u5708\u4e2d\u6781\u5177\u5f71\u54cd\u529b\u7684\u5bb6\u65cf\u4e4b\u4e00\u3002\u539f\u544a\u4e4b\u7236\u4e3a\u77e5\u540d\u4e14\u5e7f\u53d7\u6b22\u8fce\u7684\u7535\u5f71\u6f14\u5458\uff0c\u5e76\u4e3a\u73b0\u4efb\u5370\u5ea6\u5b89\u5f97\u62c9\u90a6\u7684\u526f\u9996\u5e2d\u90e8\u957f\uff1b\u539f\u544a\u4e4b\u6bcd\u5219\u4e3a\u5907\u53d7\u80af\u5b9a\u7684\u5973\u6f14\u5458\u3001\u5bfc\u6f14\u53ca\u5236\u7247\u4eba[1]<\/a>\u3002<\/p>\n

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\u7b2c\u4e00\u88ab\u544aSambhawaami Studios LLP\u672a\u7ecf\u539f\u544a\u540c\u610f\u6216\u6388\u6743\uff0c\u4e8eYouTube\u4e0a\u5236\u4f5c\u5e76\u53d1\u5e03\u4e00\u90e8\u7ea6\u65f6\u957f1\u5c0f\u65f6\u7684\u7535\u5f71\uff0c\u5ba3\u79f0\u8be5\u7247\u4e3a\u300c\u5168\u7403\u9996\u90e8AI\u7535\u5f71\u300d\uff0c\u5e76\u4ee5\u539f\u544aAkira\u4f5c\u4e3a\u4e3b\u89d2[3]<\/a>\u3002\u4ee5\u4e0b\u4e3aAI\u751f\u6210\u7684\u7cfb\u4e89\u89c6\u9891\u622a\u56fe\u3002<\/p>\n

\"\"
\u56fe1. \u672c\u6848\u7cfb\u4e89\u89c6\u9891\u622a\u56fe\uff1b\u56fe\u6e90\uff1aAkira Desai alias Akira Nandan v. Sambhawaami Studios LLP & Ors., CS (COMM) 68\/2026, Delhi High Court, Order dated 23 Jan. 2026, para 25.<\/figcaption><\/figure>\n
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\u56fe2. \u672c\u6848\u7cfb\u4e89\u89c6\u9891\u622a\u56fe\uff1b\u56fe\u6e90\uff1aAkira Desai alias Akira Nandan v. Sambhawaami Studios LLP & Ors., CS (COMM) 68\/2026, Delhi High Court, Order dated 23 Jan. 2026, para 25.<\/figcaption><\/figure>\n

\u539f\u544a\u8ba4\u4e3a\uff0c\u6b64\u4e00\u884c\u4e3a\u660e\u663e\u4fb5\u5bb3\u539f\u544a\u9690\u79c1\u6743\u53ca\u5176\u4eba\u683c\u6743\uff0c\u56e0\u8be5\u89c6\u9891\u5b8c\u6574\u91cd\u73b0\u539f\u544a\u4e4b\u4eba\u683c\u5c5e\u6027\uff0c\u5305\u62ec\u5176\u5f62\u8c61\u3001\u7167\u7247\uff0c\u5e76\u4ee5\u9ad8\u5ea6\u7cbe\u51c6\u65b9\u5f0f\uff0c\u5408\u6210\u5e76\u521b\u9020\u51fa\u539f\u544a\u4e4bAI\u865a\u62df\u5316\u8eab\uff08AI avatar\uff09\u3002\u539f\u544a\u53e6\u4e3b\u5f20\uff0c\u8be5\u7b49AI\u53d8\u5f62\uff08morphing\uff09\u5185\u5bb9\u672a\u7ecf\u6388\u6743\u63cf\u7ed8\u6d89\u53ca\u539f\u544a\u4e4b\u865a\u6784\u4eb2\u5bc6\uff0f\u6d6a\u6f2b\u573a\u666f\uff0c\u5df2\u7ecf\u9020\u6210\uff0c\u5e76\u4ecd\u6709\u9ad8\u5ea6\u53ef\u80fd\u9020\u6210\uff0c\u5bf9\u5176\u59d3\u540d\u3001\u5f62\u8c61\u3001\u5546\u8a89\u53ca\u58f0\u8a89\u96be\u4ee5\u56de\u590d\u4e4b\u635f\u5bb3\uff0c\u6784\u6210\u5bf9\u5176\u4eba\u683c\u4e4b\u7248\u6743\u4fb5\u5bb3[4]<\/a>\u3002<\/p>\n

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\u672c\u6848\u8d1f\u8d23\u5ba1\u7406\u7684\u6cd5\u5b98Tushar Tao Gadela\u5f15\u7528\u5fb7\u91cc\u9ad8\u9662\u57282010\u5e74\u7684DM Entertainment\u6848\u5224\u51b3\u4e2d\u6240\u627f\u8ba4\u7684\u666e\u901a\u6cd5\u4e0a\u5f62\u8c61\u6743\uff08right of publicity\uff09\uff0c\u540c\u610f\u6838\u53d1\u521d\u6b65\u7981\u5236\u4ee4\u3002\u5176\u5b8c\u6574\u5f15\u8ff0DM Entertainment\u6848\u5224\u51b3\u7b2c13\u300114\u300115\u6bb5\uff1a<\/p>\n

\u300c13. \u4e3a\u4e3b\u5f20\u5176\u5f62\u8c61\u6743\uff08right of publicity\uff09\u906d\u53d7\u4fb5\u5bb3\uff0c\u539f\u544a\u5fc5\u987b\u8bc1\u660e\uff0c\u5176\u8eab\u5206\u5f97\u4ee5\u4ece\u88ab\u544a\u4e4b\u672a\u7ecf\u6388\u6743\u4f7f\u7528\u884c\u4e3a\u4e2d\u88ab\u8fa8\u8bc6\uff08identifiable\uff09\u3002\u2026.\u4f5c\u4e3a\u7b2c\u4e8c\u5c42\u6b21\u4e4b\u5224\u65ad\uff0c\u5c1a\u987b\u8bc1\u660e\u8be5\u4f7f\u7528\u884c\u4e3a\u5728\u7a0b\u5ea6\u4e0a\u8db3\u591f\u3001\u9002\u5f53\u6216\u5177\u6709\u5b9e\u8d28\u6027\uff0c\u4ee5\u81f4\u8db3\u4ee5\u8ba4\u5b9a\u88ab\u544a\u786e\u5df2\u632a\u7528\uff08appropriate\uff09\u539f\u544a\u4e4b\u4eba\u7269\u5f62\u8c61\uff08persona\uff09\uff0c\u6216\u5176\u5f62\u8c61\u4e4b\u6838\u5fc3\u8fa8\u8bc6\u7279\u5f81\u4e4b\u4e00\u90e8\u3002\u5f62\u8c61\u6743\u6240\u4fdd\u62a4\u8005\uff0c\u7cfb\u9632\u6b62\u4ed6\u4eba\u672a\u7ecf\u6388\u6743\u632a\u7528\u4e2a\u4eba\u5b8c\u6574\u4e4b\u5f62\u8c61\u672c\u8eab\uff0c\u5e76\u56e0\u6b64\u4f7f\u4ed6\u4eba\u53d6\u5f97\u4e0d\u52b3\u800c\u83b7\u4e4b\u5546\u4e1a\u5229\u76ca\u3002[5]<\/a>\u300d<\/p>\n

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\u300c\u7cfb\u4e89\u4e4bAI\u751f\u6210\u7535\u5f71\u4f5c\u54c1\u300aAI LOVE STORY\uff08Telugu\uff094K\u300b\uff08\u63d0\u4f9b\u6cf0\u5362\u56fa\u8bed\u53ca\u82f1\u8bed\u7248\u672c\uff09\uff0c\u6216\u4e0e\u5176\u76f8\u5173\u4e4b\u4efb\u4f55\u5185\u5bb9\uff1b\u4ea6\u4e0d\u5f97\u4ee5\u4efb\u4f55\u65b9\u5f0f\uff0c\u4f7f\u7528\u3001\u5229\u7528\u6216\u4e0d\u5f53\u632a\u7528\u539f\u544a\u4e4b\u4eba\u683c\u7279\u5f81\uff0c\u6216\u6a21\u4eff\u539f\u544a\u4eba\u683c\u4e4b\u4efb\u4f55\u9762\u5411\uff08\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u5176\u59d3\u540d\u3001\u5f71\u50cf\u3001\u5916\u8c8c\u3001\u5f62\u8c61\u3001\u516c\u4f17\u5f62\u8c61\u3001\u58f0\u97f3\u53ca\u8eab\u5206\uff09\uff0c\u65e0\u8bba\u7cfb\u900f\u8fc7\u7279\u5b9a\u7f51\u7ad9\u6216\u4efb\u4f55\u516c\u5f00\uff0f\u5728\u7ebf\u5e73\u53f0\uff0c\u4e14\u4e0d\u8bba\u6240\u4f7f\u7528\u6280\u672f\u4e3a\u4f55\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u4eba\u5de5\u667a\u80fd\u3001\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u3001\u6df1\u4f2a\u6280\u672f\u2026\u3002\u5e76\u547d\u5176\u7acb\u5373\u4e0b\u67b6\u672c\u547d\u4ee4\u6240\u9644\u9644\u4ef6A\u4e2d\u6240\u5217\u4e4b\u76f8\u5173\u8fde\u7ed3\u300d[12]<\/a>\u3002<\/p>\n

\u5728\u7981\u5236\u4ee4\u7684b.\u70b9\uff0c\u9ad8\u9662\u547d\u88ab\u544a\uff08\u542bJohn Doe\uff0c\u5373\u4e0d\u7279\u5b9a\u88ab\u544a\uff09\u4e0d\u5f97\u76f4\u63a5\u6216\u95f4\u63a5\uff0c\u4f7f\u7528\u3001\u5229\u7528\u6216\u4e0d\u5f53\u632a\u7528\u539f\u544a\u4e4b\u4efb\u4f55\u5f62\u8c61\u7279\u5f81\uff0c\u4ece\u800c\u4fb5\u5bb3\u539f\u544a\u4e4b\u4eba\u683c\u6743\uff0f\u5f62\u8c61\u6743\uff1b\u8be5\u7b49\u884c\u4e3a\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u4e0b\u5217\u5404\u9879\uff1a\u2026(iv) \u539f\u544a\u4e4b\u58f0\u97f3\u53ca\u8bed\u97f3\u7279\u5f81\uff08\u5305\u62ecAI\u751f\u6210\u4e4b\u7248\u672c\uff09\uff1b\u2026(viii) \u4efb\u4f55\u6df1\u4f2a\uff08deepfake\uff09\u3001\u53d8\u5f62\uff08morphed\uff09\u3001\u8fed\u52a0\uff08superimposed\uff09\u6216\u7ecf\u64cd\u7eb5\u4e4b\u5185\u5bb9[13]<\/a>\u3002\u5728\u7981\u5236\u4ee4\u7684b.\u70b9\uff0c\u9ad8\u9662\u547d\u88ab\u544a\uff08\u542b\u4e0d\u7279\u5b9a\u88ab\u544a\uff09\uff0c\u4e0d\u5f97\u4fb5\u5bb3\u539f\u544a\u4e4b\u9690\u79c1\u6743[14]<\/a>\u3002<\/p>\n

\u5728\u7981\u5236\u4ee4\u7684d.\u70b9\uff0c\u9ad8\u9662\u547d\u7b2c\u4e09\u88ab\u544a\uff08Meta\uff09\u5c31\u672c\u547d\u4ee4\u6240\u9644\u9644\u4ef6A\u6240\u5217\u4e4b\u4fb5\u6743URL\uff0c\u4e8e72\u5c0f\u65f6\u5185\u901a\u77e5\u76f8\u5173\u4f7f\u7528\u8005\u4f9d\u547d\u4ee4\u4e0b\u67b6\u8be5\u7b49\u5185\u5bb9\uff1b\u5982\u4f7f\u7528\u8005\u672a\u4e8e\u671f\u9650\u5185\u81ea\u884c\u79fb\u9664\uff0c\u5219\u7b2c\u4e09\u88ab\u544a\u5e94\u81ea\u884c\u5c06\u8be5\u7b49\u5185\u5bb9\u4e0b\u67b6\u3002\u6b64\u5916\uff0c\u7b2c\u4e09\u88ab\u544a\u5e94\u4e8e\u4e09\u5468\u5185\u5411\u539f\u544a\u63d0\u4f9b\u8be5\u5e10\u6237\u6301\u6709\u4eba\u4e4b\u57fa\u672c\u4fe1\u606f\u53ca\u767b\u5165IP\u5730\u5740\u6570\u636e[15]<\/a>\u3002<\/p>\n

\u7ed3\u8bed<\/span><\/p>\n

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\u4f46\u8fd9\u4e9b\u6848\u4ef6\u539f\u544a\u90fd\u662f\u540d\u4eba\uff0c\u6545\u4e3b\u5f20\u5f97\u662f\u540d\u4eba\u624d\u6709\u7684\u5f62\u8c61\u6743\uff08publicity right\uff09\uff0c\u4e14\u5f62\u8c61\u5fc5\u987b\u88ab\u5546\u4e1a\u5229\u7528\u3002\u968f\u7740AI\u79d1\u6280\u66f4\u4e3a\u4fbf\u5229\uff0c\u672a\u6765\u662f\u5426\u6269\u5f20\u5230\u4e00\u822c\u4eba\u90fd\u6709\u5f62\u8c61\u6743\u7684\u7ef4\u62a4\uff1f\u503c\u5f97\u7ee7\u7eed\u89c2\u5bdf\u3002<\/p>\n

\u5907\u6ce8\uff1a<\/p>\n

    \n
  1. [1]<\/a>\u00a0Akira Desai alias Akira Nandan v. Sambhawaami Studios LLP & Ors.<\/em>, CS (COMM) 68\/2026, Delhi High Court, Order dated 23 Jan. 2026, para 16.<\/li>\n
  2. [2]<\/a> Id. para 16.<\/li>\n
  3. [3]<\/a> Id. para 17.<\/li>\n
  4. [4]<\/a> Id. para 17.<\/li>\n
  5. [5]<\/a> DM Entertainment Pvt. Ltd. v. Baby Gift House & Ors., CS (OS) 893\/2002, para 13 (Del. HC Apr. 29, 2010).<\/li>\n
  6. [6]<\/a> Id. para 14.<\/li>\n
  7. [7]<\/a> Id. para 15.<\/li>\n
  8. [8]<\/a> Akira Desai alias Akira Nandan v. Sambhawaami Studios LLP & Ors., CS (COMM) 68\/2026, para 31.<\/li>\n
  9. [9]<\/a> Id, para 31.<\/li>\n
  10. [10]<\/a> Id. para 31.<\/li>\n
  11. [11]<\/a> Id. para 32.<\/li>\n
  12. [12]<\/a> Id. para 32.a.<\/li>\n
  13. [13]<\/a> Id. para 32.b.<\/li>\n
  14. [14]<\/a> Id. para 32.c.<\/li>\n
  15. [15]<\/a> Id. para 32.d.<\/li>\n<\/ol>\n

    \u8d23\u4efb\u7f16\u8f91\uff1a\u5362\u9880<\/strong><\/p>\n

    \u3010\u672c\u6587\u4ec5\u53cd\u6620\u4e13\u5bb6\u4f5c\u8005\u610f\u89c1\uff0c\u4e0d\u4ee3\u8868\u672c\u62a5\u7acb\u573a\u3002\u3011<\/strong><\/p>\n\n\n\n
    \n\n\n\n
    \"\"<\/td>\n<\/td>\n\n\n\n\n\n\n\n\n
    \u4f5c\u8005\uff1a<\/strong><\/td>\n\u6768\u667a\u6770<\/strong><\/td>\n<\/tr>\n
    \u73b0\u4efb\uff1a<\/strong><\/td>\n\u4e91\u6797\u79d1\u6280\u5927\u5b66\u79d1\u6280\u6cd5\u5f8b\u6240 \u6559\u6388<\/td>\n<\/tr>\n
    \u7ecf\u5386\uff1a<\/strong><\/td>\n\u4e91\u6797\u79d1\u6280\u5927\u5b66\u79d1\u6280\u6cd5\u5f8b\u6240 \u526f\u6559\u6388
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    \n\u771f\u7406\u5927\u5b66\u6cd5\u5f8b\u7cfb\u526f\u6559\u6388<\/td>\n<\/tr>\n
    \u5b66\u5386\uff1a<\/strong><\/td>\n\u53f0\u6e7e\u5927\u5b66\u6cd5\u5f8b\u7cfb
    \n\u4e2d\u592e\u5927\u5b66\u4ea7\u4e1a\u7ecf\u6d4e\u6240\u7855\u58eb
    \n\u53f0\u6e7e\u5927\u5b66\u6cd5\u5b66\u535a\u58eb<\/td>\n<\/tr>\n
    \u4e13\u957f\uff1a<\/strong><\/td>\n\u77e5\u8bc6\u4ea7\u6743\u3001\u7f8e\u56fd\u4e13\u5229\u6cd5\u3001\u7f8e\u56fd\u8457\u4f5c\u6743\u6cd5\u3001\u5baa\u6cd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    \u5370\u5ea6\u5fb7\u91cc\u9ad8\u7b49\u6cd5\u9662\u4e8e2026\u5e741\u670828\u65e5\u4e0b\u4ee4\u7981\u6b62\u6d41\u901a\u4e0e\u64ad\u9001\u4e00\u90e8\u5728YouTube\u4e0a\u53d1\u5e03\u7531\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u751f\u6210\u7684\u7535\u5f71\u3002\u8be5\u7535\u5f71\u672a\u7ecf\u6388\u6743\u5229\u7528\u4e86\u539f\u544aAkira Nandan\u7684\u59d3\u540d\u3001\u4eba\u683c\u7279\u5f81\u53ca\u5f62\u8c61\u3002<\/p>\n","protected":false},"author":10,"featured_media":3483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,285,252,256],"tags":[336,2647,1793,2650,2651,2652,2649,606,2359,2648],"author_name1":[310],"class_list":{"0":"post-40273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"category-285","9":"category-252","10":"category-256","11":"tag-ai-zh-hans","12":"tag-ai","13":"tag-1793","14":"tag--zh-hans","17":"tag-2649","18":"tag-606","20":"tag-2648","21":"author_name1--zh-hans"},"_links":{"self":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/40273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=40273"}],"version-history":[{"count":1,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/40273\/revisions"}],"predecessor-version":[{"id":40290,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/posts\/40273\/revisions\/40290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/media\/3483"}],"wp:attachment":[{"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=40273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=40273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=40273"},{"taxonomy":"author_name1","embeddable":true,"href":"https:\/\/naipnews.naipo.com\/zh-hans\/wp-json\/wp\/v2\/author_name1?post=40273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}